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The key to understanding Donald Trump’s enduring appeal is Vince McMahon Judd Legum
Some people don’t want to believe it, but it’s true: Donald Trump has a reasonable chance of being elected the next president of the United States.
According to conventional political analysis, a presidential candidate charged with a single felony count would have little chance of winning a primary or general election. Presidential campaigns have been derailed for far less serious matters. Biden’s 1988 presidential campaign came to a crashing halt when it was discovered he plagiarized sections of campaign speeches. Former Texas Governor Rick Perry (R) saw his 2012 campaign irreparably crippled when he was asked to name three federal agencies he would eliminate and could only name two. The campaign of former Vermont Governor Howard Dean (D) effectively ended because he screamed awkwardly during a campaign event in Iowa.
Trump has been criminally indicted four times and charged with 91 felonies, including “conspiracy to defraud the government” and “solicitation of violation of oath of a public officer.” In May, a jury found Trump liable for sexually assaulting advice columnist E. Jean Carroll, awarding Carroll $5 million. And yet, these events do not appear to have had much of an impact on Trump’s appeal.
Trump is dominating the Republican primary and running about even with Biden in an anticipated general election matchup. This is not simply a matter of Trump’s hardcore supporters overlooking his legal troubles. National polling shows Trump attracting the support of about 44% of registered voters. That’s far more voters than even identify as Republican. So, Trump is not only retaining the support of the Republican base but also millions of voters who identify as independent and moderate.
To better understand Trump’s enduring appeal, Popular Information spoke with Abraham Josephine Riesman, author of Ringmaster: Vince McMahon and the Unmaking of America. Why talk to the biographer of a wrestling executive to understand Trump? McMahon is one of Trump’s closest associates and, Riesman reports, one of the few people whose calls Trump takes in private. McMahon, who inducted Trump into the WWE Hall of Fame, could be serving as something of a role model to Trump right now. How many other people beat federal felony charges in court, weathered multiple sex scandals (so far), and emerged wealthier and more powerful?
Perhaps more importantly, McMahon is the creator of neo-kayfabe, the blending of fact and fiction — and good and evil — until it is all impossible to distinguish. McMahon himself became the most popular character on WWE shows, assuming the character of the arch-villain Mr. McMahon. There is now little distinction between McMahon and his WWE persona.
In his book, Riesman makes the case that Trump’s political strategy is shaped directly and indirectly by McMahon. “For more than three decades, Trump has watched and admired Vince’s product,” Riesman writes. “He has been both host and performer at many of Vince’s wrestling extravaganzas, honing his abilities as a rabble-rouser. Through Trump, Vince’s wrestling-infused mentality has reached the highest levels of the American system.”
Popular Information spoke to Riesman about what McMahon and WWE wrestling can teach us about Trump’s continued popularity, his response to federal indictments, and whether Trump believes his lies about the 2020 election. The interview was edited for length and clarity.
On how some people on the left misunderstand Trump’s appeal:
What we have with Trump is a guy who a lot of people on the left misunderstand as being just loved by the people who vote for him. And I think the feeling is not just, “Oh, Trump is good and strong and loves people and is a good Christian.” Very often, people will approach Trump in the way that they approach what they call in wrestling a “tweener.” Somebody who’s not exactly good or not exactly evil, where they go, “Yeah, I don’t approve of all of his methods or the things he says, but he’s cool, and he gets the job done.” I think thinking in terms of face [a “good guy” in wrestling] and heel [a “bad guy” in wrestling] for Trump is too binary, because it’s too much in the old way of doing things. The old kayfabe, not the neo-kayfabe. Trump is not perceived just as a good guy or a bad guy.
On the wrestler who is most similar to Trump:
Stone Cold Steve Austin is the person who, more than anyone else, altered the way the wrestling public uses their protagonists. Because Steve Austin was billed as a heel. He was introduced as a bad guy. And they were pushing him hard as a bad guy. But the crowd was seeing all these evil acts and just eating them up. They were obsessed, and cheering for this horrible character who was doing awful things. And that’s a real sea change for wrestling that, and then it ends up being a sea change for the culture.
On how WWE primed a generation for Trump:
You can’t deny that millennial boys grew up watching Stone Cold Steve Austin, and then the Rock and Triple H, and all these other people in that mold. These are people who are not quite face, not quite heel, but beloved by the crowd, despite their evil acts. Millennial boys shaped their whole worldviews when they’re 11 to 15 around that sense of morality. Not: Is it good, or is it evil? Just: Is it exciting? Is it cool? That’s what the premium is placed on. And that’s true now in politics, too. Maybe it’s always been true in politics to a certain extent. But right now, the thing that grabs people to vote is very often just: Do I find this person entertaining, recognizable, iconic, or funny? As opposed to: Will this person do a good job in the elected office that I’m voting for them for? And wrestling turned that into a science.
On how Trump, like McMahon, is popular because of — not in spite of — his transgressions:
Trump is very good at pressing buttons, as Vince is. They’re very good at finding the parts of your brain that make you the most riled up and just mashing that button, just making you as amped up, or angry, or both, as you can be. He throws out these transgressive pieces of red meat. And if you’re on his team, that’s very exciting for you, if you’re not on his team, it’s also very exciting for you, but in a negative way. The point is, you’re excited, and you’re paying attention to him. And that’s a great strategy for him. And people really enjoy it. Like they don’t want to admit it, and it’s not a good thing that they enjoy it. But the human brain is what it is, and it likes when people break the rules. Even if you wouldn’t break the rule, there’s something titillating about seeing somebody who has no regard for the rules. All of these [WWE] characters are so ludicrously transgressive, and that appeals to people. And that transgression can come in the form of saying something horrifying that you don’t agree with as a viewer, or it can come in the form of that same character saying something totally true that you do agree with, but you can’t believe was said in public.
On how Trump fans, like modern wrestling fans, understand that most things Trump says aren’t real:
This ecosystem allows people to do horrible things and still succeed, even among people who are offended by the things that are being done and said. Because you operate from the assumption that everything you’re seeing in the ring is fake, or at least most of it. And that’s dangerous, because once you’re assuming everything’s fake, except for the things you want to believe are true, then you’re just having a grab bag, personalized reality. So you can go, if you’re a Trump voter, “Trump means it when he says [X], but he doesn’t mean it when he says [Y].” And once you start just picking and choosing what you think reality is from a grab bag of truth and lies that you can’t distinguish between, then you’re in real trouble as a society. Every individual person is just picking their own hodgepodge reality.
The neo-kayfabe mindset is, “take it seriously, but not literally.” Take the excitement as something that is a force to be reckoned with, but don’t actually believe any of the content. That’s wrestling. You’re gonna have a thrill, but don’t actually believe anything that’s happening, except for the whispered part, which is, except believe the parts that you want to believe, those parts are true. And then people can just completely lose their minds.
On whether Trump believes his own lies about the 2020 election:
The biggest thing I want people to take away from the book is that it does not matter. What is in his heart and what he believes is much less important than what he does and what the material effects of those things are. And when it comes to Trump, you can lose many years of your life trying to figure out what’s going on inside that head, inside his skull, inside his brain. But the ultimate big question is what is to be done about the material harm being caused, as opposed to this academic parlor chatter about does he really believe the election was stolen? Or is he making it up? The reason that that’s not a relevant question is not only because there are more important things, but also because I don’t think that’s a distinction that exists for Trump
On how Vince McMahon might advise Trump to respond to criminal charges:
The best strategy that Vince ever comes up with in any given situation is to mess with the heads of the public. Mess what their minds. This is what Trump is best at, and Vince is even better at. It’s messing with reality, acting ostentatiously, and saying things you’re not supposed to say to such a degree, that, ultimately, the masses are just sort of baffled, and paying attention to you. This is something that I try to get at in the book is, when you have a viewer, or a reader, a surfer of the web, whatever, who is baffled about whether the thing they’re looking at is real or not, or where the boundaries of reality and fiction are, that they start paying really close attention to what they’re looking at, because they’re so confused. I think Vince’s advice generally would be so ridiculous or be so real, or both, that people are confused enough about the news that they disengage and go, “I don’t care.”
You can buy Riesman’s book, Ringmaster: Vince McMahon and the Unmaking of America, from an independent bookseller here.
Yesterday, U.S. officials arrested Ismael Zambada García, or “El Mayo,” cofounder of the violent and powerful drug trafficking organization the Sinaloa Cartel, and Joaquín Guzmán López, a son of its other cofounder. That other cofounder, Joaquín Guzmán Loera, or “El Chapo,” is already incarcerated in the U.S., as are another of El Chapo’s sons, alleged cartel leader Ovidio Guzmán López, and the cartel’s alleged lead hitman, Néstor Isidro Pérez Salas, or “El Nini.”
In a statement, Attorney General Merrick Garland said: “Fentanyl is the deadliest drug threat our country has ever faced, and the Justice Department will not rest until every single cartel leader, member, and associate responsible for poisoning our communities is held accountable.” El Mayo has been charged with drug trafficking and money laundering.
U.S. officials exploited rifts in the cartel to get Guzmán López to bring El Mayo in. The successful and peaceful capture of the two Sinaloa Cartel leaders contrasts with Trump’s insistence that the U.S. must bomb or invade Mexico to damage the cartels, a position echoed by Republican vice presidential candidate J.D. Vance and increasingly popular in the Republican Party. Mexico, which is America’s biggest trade partner, staunchly opposes such an intervention. Opponents note that such military action would do nothing to decrease demand for illegal drugs in the U.S. and would increase the numbers of asylum-seekers at the border as their land became a battleground.
Trump seems to think that governance is about dominance, but that approach often runs afoul of the law. Today the Justice Department reached a $2 million settlement with former FBI counterintelligence agent Peter Strzok and former FBI lawyer Lisa Page, who became the butt of Trump’s attacks after their work on the FBI investigation into the ties between the 2016 Trump campaign and Russian operatives. Trump’s Department of Justice released text messages between the two journalists. Today’s settlement appears to reflect that the release likely violated the Privacy Act, which bars the government from disclosing personal information.
Tonight, speaking to Christians at the Turning Point Action Believers’ Summit in West Palm Beach, Florida, Trump made his plans to become a strongman clear: “Get out and vote. Just this time. You won’t have to do it anymore. Four more years, you know what: it’ll be fixed, it’ll be fine. You won’t have to vote anymore, my beautiful Christians…. Get out, you’ve got to get out and vote. In four years, you don’t have to vote again, we’ll have it fixed so good you’re not going to have to vote.”
This chilling statement comes after Trump praised autocratic Hungarian prime minister Viktor Orbán in his speech at the Republican National Convention last week and then publicly praised China’s president Xi Jinping for being “brilliant” because he “controls 1.4 billion people with an iron fist.” It should also be read against the backdrop of the Supreme Court’s decision in Donald J. Trump v. United States that a president cannot be prosecuted for crimes committed as part of his “official duties.”
The Harris campaign reacted to Trump’s dark statements by ridiculing them, and him: “Tonight, Donald Trump couldn’t pronounce words [he mispronounced “landslide” as “land slade], insulted the faith of Jewish and Catholic Americans, lied about the election (again), lied about other stuff, bragged about repealing Roe, proposed cutting billions in education funding, announced he would appoint more extremist judges, revealed he planned to fill a second Trump term with more criminals like himself, attacked lawful voting, went on and on and on, and generally sounded like someone you wouldn’t want to sit near at a restaurant—let alone be President of the United States.
“America can do better than the bitter, bizarre, and backward looking delusions of criminal Donald Trump. Vice President Kamala Harris offers a vision for America’s future focused on freedom, opportunity, and security.”
Harris continually refers to Trump as a criminal in her speeches, but her campaign has taken the approach of referring to him and J.D. Vance as weirdos. On Tuesday, Minnesota governor Tim Walz said, “These guys are just weird.” Senators Chris Murphy of Connecticut and Brian Schatz of Hawaii recorded a video together about Vance’s “super weird,” “bananas,” and “offensive” idea that people with children should be assigned additional votes for each child, making their wishes count more than people without children.
As J.D. Vance continues to step on rakes, the “weird” label seems correctly to label the MAGAs as outside the mainstream of American thought. Today, Vance doubled down on his denigration of women who have not given birth as “childless cat ladies” but assured voters he has nothing against cats. In addition, a video surfaced of Vance calling for the federal government to stop women in Republican-dominated states from crossing state lines to obtain abortions.
Mychael Schnell of The Hill reported today that while MAGA Republican lawmakers like Vance, a number of House Republicans are bashing his selection as the vice presidential candidate. “He was the worst choice of all the options,” one said. “It was so bad I didn’t even think it was possible.”
“The prevailing sentiment is if Trump loses, [it’s] because of this pick,” another said, a sentiment that suggests Vance will be a scapegoat if Trump loses. Considering what happened to Trump’s last vice president after Trump blamed him for an election loss, Vance might have reason to be concerned.
Last night’s “Answer the Call” Zoom has now raised more than $8.5 million for Harris; the organizers thanked Win With Black Women “for showing us how it’s done.” Today the Future Forward PAC, which had threatened to hold back $90 million in spending if Biden stayed at the head of the ticket, began large advertising purchases in swing states for Harris.
Carl Quintanilla of CNBC reported that a week ago, those on a phone call of more than 400 people from Bank of America’s Federal Government Relations Team believed that a Trump victory was a “foregone conclusion.” Now that conviction is gone. “[T]here’s been a palpable sentiment reversal.”
The Harris campaign announced that it will launch 2,600 more volunteers into its ground game in Florida, a state where abortion rights will be on the ballot this fall, likely turning out voters for the Democratic ticket. The volunteers will write postcards, make phone calls, and knock on doors.
Today, Vice President Kamala Harris filled out the paperwork officially declaring her candidacy for president of the United States.
Notes:
https://www.cnn.com/2024/07/25/us/sinaloa-cartel-ismael-zambada-custody-report/index.html
https://www.texasstandard.org/stories/mexico-surpasses-china-us-biggest-trading-partner-exports/
https://www.politico.com/news/2023/04/10/gop-bomb-mexico-fentanyl-00091132
https://www.politico.com/news/2024/07/26/peter-strzok-lawsuit-settlement-00171498
https://www.vox.com/culture/363230/jd-vance-couch-sex-hillbilly-elegy-rumor-false
https://thehill.com/homenews/4793818-vance-vp-trump-house-republicans/
https://ballotpedia.org/Florida_Amendment_4,_Right_to_Abortion_Initiative_(2024)
X:
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Oh, no, it’s the sister again, for another slow news week. Let’s get to it.
→ Biden dropped out: Six years ago emotionally, but technically this past Sunday, Joe Biden dropped out of the presidential race. He did it via X and promptly threw his support (and cash) behind Vice President Kamala Harris. Then he got Covid and hunkered down in Delaware—or depending on what hooch you’ve been drinking, died and was reanimated so he could appear before the cameras on Wednesday to address the nation. Joe’s family, including Hunter, sat along the wall of the Oval Office as he spoke. The president talked about the cancer moonshot, ending the war in Gaza, putting the party over himself, and Kamala’s tenacity, as Kamala’s pistol dug ever-so-slightly harder into his back. Right after, Jill, the First Lady of passive aggression, who apparently wanted to outdo her heart emoji, tweeted a handwritten note “to those who never wavered, to those who refused to doubt, to those who always believed.” I respect a First Lady who stands by her man and her energetic stepson. A First Lady who sees the high road way up there and says to herself, “If they want us out of here so bad, they can clean out the fridge and strip the beds themselves!”
→ Kamala is brat, Biden is boots, please God send the asteroid today: I’ve learned the hard way—and by that I mean my parents once asked me what “WAP” meant—that certain things should never be explained with words. It’s not that it’s impossible, it’s just that it embarrasses everyone.
That’s how I feel about the whole Kamala-is-brat thing. Brat is a good album about partying and getting older and having anxiety that was released earlier this summer by Charli XCX. But it’s since been adopted by too-online and very young people as a personality, and by Kamala Harris’s campaign as a mode to relate to those very young people. Her campaign is leaning into the whole green look of the album to try and win over Gen Z, and generally recasting her many viral moments—“You think you just fell out of a coconut tree?” “I love Venn diagrams” “What can be, unburdened but what has been”—as calling cards. It’s like when Hillary went on Broad City, only this time more cringe.
And now we have Jake Tapper and Greg Gutfeld grappling with the “essence” and the “aesthetic” and overall vibe of brat girl summer. We used to be a serious country. We used to make things.
Here’s the thing about Kamla: she is hilarious and campy, but unintentionally so. Any goodwill that her goofy dances or weird turns of phrase garner should be considered bonus points, not game play. Was there ever any doubt that Fire Island would go blue? We’ve been debating whether Kamala’s meme campaign is a good move for her prospects in the Free Press Slack, and here I’ll borrow from my older and wiser colleague Peter Savodnik: “There is nothing more pathetic than an older person who cares what a younger person thinks is cool.”
→ Boomer behavior: While Kamala’s campaign is being run by a 24-year-old twink with an Adderall prescription, J.D. Vance’s speechwriter seems to be a drunk Boomer who just got kicked out of a 7-11. Vance, appearing this week at a rally in Middletown, Ohio, riffed, “Democrats say that it is racist to believe. . . well, they say it’s racist to do anything. I had a Diet Mountain Dew yesterday and one today, and I’m sure they’re going to call that racist too.” Crickets. Horror. Major “Thanks, Obama” energy. There was also a bit on fried bologna sandwiches and a lot of “lemme tell you another story.” The guy is 39 but sounds older than Biden.
Fresher, 35-to-60-year-old blood is exactly what we’ve been begging for. Let the Boomers boom, let the Zoomers zoom. Kamala and J.D.: act your age.
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