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Target says it’s closing 9 stores due to theft. The crime data tells a different story. Rebecca Crosby

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On September 26, Target announced it was closing nine stores “because theft and organized retail crime are…contributing to unsustainable business performance.” Target said that before making the decision to close stores, it “invested heavily in strategies to prevent and stop theft and organized retail crime.” But ultimately, the company asserted, those efforts were not enough to make those stores “successful.” 

Target’s press release resulted in an avalanche of coverage in virtually every major media outlet. 

The overall tone of this coverage — with a few exceptions — was credulous. Many stories do little more than summarize Target’s announcement. Others contextualized Target’s store closures as the result of a larger crime wave. “The big box chain is part of a wave of retailers – both large and small – that say they’re struggling to contain store crimes that have hurt their bottom lines,” CNN reported. “Many have closed stores or made changes to merchandise and layouts.” Notably, CNN did not indicate when this “wave” of store closures started nor indicate how it determined that more stores than usual are closing. 

There are certainly other factors that could contribute to closing a handful of Target’s stores. In June, Target CEO Brian Cornell said the company was saddled with large quantities of unwanted merchandise that it was forced to deeply discount, cutting into profit margins. Moreover, Target’s stores include “many fun and impulse-driven items,” but that merchandising mix “has become a liability as consumers focus on needs rather than wants and put discretionary dollars toward vacations and concerts,” CNBC reported in August. Groceries only account for 20% of Target’s sales, compared to 50% at competitors like Walmart.

One thing that is missing from all the stories is data that would substantiate Target’s contention that these stores closed due to theft. Target did not include any specifics on the level of theft at the closing stores or how that compares to stores that will remain open. Popular Information contacted Target for that information but did not receive a response. 

Popular Information analyzed publicly available crime data for the stores Target is closing in New York and San Francisco. This data reveals that stores that are being closed have lower levels of theft than nearby stores that have remained open. An analysis of the stores Target is shuttering in the Seattle area follows a similar pattern. This data suggests that factors other than crime are driving Target’s decisions. 

The truth about crime at Target in Harlem

One of the stores Target is closing due to claims of increased crime is located in New York City in a shopping plaza in the East Harlem area. An analysis by Popular Information, however, found that the area surrounding the plaza at 517 East 117th Street has had fewer incidents of shoplifting reported this year than other Target locations in Upper Manhattan. 

New York Police Department complaint data, which includes “valid felony, misdemeanor, and violation crimes reported to the New York City Police Department,” found that the approximately one-block area that includes Target and a few other retailers had 201 reported incidents of shoplifting in the first six months of 2023. This analysis includes incidents of petit larceny from a store, grand larceny from a store, and robberies that began as shoplifting. Comparatively, the one-block area around the Target located at 150 East 86th Street had 327 reported incidents of shoplifting in the same period. In the first six months of 2023, the area around the 795 Columbus Avenue store had 232 reports of shoplifting. While crime data doesn’t capture all incidents of theft, as some go unreported, it does provide a reliable way to measure relative levels of theft among stores. 

According to Gothamist, Target also plans to open another location in Harlem at 125th Street and Lenox Avenue, which is “just 1.5 miles from the location it plans to close at the East River Plaza.” The company is additionally planning to open multiple new locations in New York City, including stores in Chelsea, Astoria, Union Square, Brooklyn, and the Bronx. 

The truth about crime at Target in downtown San Francisco

Target is also closing one store in San Francisco, located at 1690 Folsom Street. A Popular Information analysis of the San Francisco Police Department’s incident reports, which are filed by officers or members of the public, found that in the approximately two-block radius surrounding the Folsom Street location, there were fewer incidents of shoplifting reported than in the same size radius around at least three stores in downtown San Francisco that will remain open.

In the two-block radius around the closing Folsom Street location, there were 23 reports of shoplifting filed this year, compared to 385 reports in the area around the Mission Street store, 155 reports in the area around the Winston Drive location, and 48 reports in the area around the Geary Boulevard location. The data included reports of shoplifting, shoplifting with force used, thefts from buildings, robberies of a chain store, and robberies committed in a street or public place.

Target is also closing one store in Oakland, California, but there are no other Target stores located in the downtown Oakland area to compare. Further, the company is closing a store in Pittsburg, California, but Popular Information was not able to identify reliable data for that store.

The truth about crime at Target in Seattle 

A report from the Seattle Times found a similar pattern in Target stores located in the Seattle area. Target is closing its stores in the University District, which had 87 police reports filed this year, and Ballard, which had 41 police reports. Meanwhile, Target will continue to operate nearby stores with more or similar levels of police activity, including in Northgate (172 police reports), downtown (68), and West Seattle (76). Both stores that are closing “went unmentioned in [a] July examination of organized shoplifting in the city.”

The Seattle Times noted that the stores that are closing “are relatively new, opening in 2019 as part of a push by Target to shore up its bottom line by opening smaller, more profitable stores in urban areas.” 

Target is also closing three stores in downtown Portland, Oregon, but Popular Information was not able to identify reliable crime data for these stores.

Understanding “shrink”

In September, the National Retail Federation (NRF), a trade association that represents Target and other major retailers, said that retail theft “continue[s] to impact the retail industry at unprecedented levels.” The timing of Target’s press release announcing the closure of nine stores occurred on the same day that the NRF released its annual Retail Security Survey.

In 2022, according to the survey, “shrink” — an industry term for inventory losses from theft, damage, or administrative errors — was 1.57% of total retail sales, up from 1.44% in 2021. This means that an average of $1.57 in inventory was lost for every $100 in sales. The shrink rate in 2022, the NRF reports, is the same as it was in 2020 and 2019. Over the last seven years, shrink has oscillated between 1.3% and 1.6%. Experts note that “the share is largely in line with past years and is considered a normal and healthy level of shrink.” In addition, “when retail sales go up, as they did in 2022, shrink also tends to rise,” the Los Angeles Times reports. Retailers, according to the New York Times, are more likely to talk about shrink “during times of economic distress…when their profits are already being squeezed.” 

Moreover, external theft is not the largest cause of shrink — other sources like “process, control failures, and errors” and “employee theft” account for a majority of the loss. Companies may be overemphasizing crime to deflect from internal issues. Retailers, for instance, “have struggled to properly staff stores over the last few years,” one expert told CNBC. “The lack of sufficient staffing remains a major contributor to shrink, as shrink monitoring technologies are only effective insofar as they flag risk,” UBS analysts wrote in a note. “It’s necessary to follow up with human intervention.” 

 

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May 27, 2024 Heather Cox Richardson

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The White House hosted a three-day state visit for President William Ruto and First Lady Rachel Ruto of Kenya beginning on May 23, 2024. The visit marks the 60th anniversary of diplomatic relations between the U.S. and Kenya and is the first state visit for an African leader since President John Kufuor of Ghana visited in 2008.

The Biden administration has worked to develop ties to African nations, whose people are leery of the United States not only because of what Biden called the “original sin” of colonists importing enslaved Africans to North American shores, but also because while the Soviet Union tended to support the movements when African nations began to throw off colonial rule, the U.S. tended to support right-wing reaction. More recently, during the Trump years the United States withdrew from engagement with what the former president allegedly called “sh*thole countries.”

In contrast, officials from the Biden administration have noted the importance of the people of Africa to the future of the global community. Currently, the median age on the continent is 19, and experts estimate that by 2050, one in four people on Earth will live on the African continent. 

Saying that Africans must have control over their own countries and their own future, U.S. officials backed the admission of the African Union to the Group of 20 (G-20), welcoming the organization’s 55 member states to the intergovernmental forum that focuses on global issues, and pledged more than $55 billion to the continent to aid security, support democratic institutions, and advance civil rights and the rule of law. Treasury Secretary Janet Yellen, U.S. Ambassador to the United Nations Linda Thomas-Greenfield, First Lady Jill Biden, and Secretary of State Antony Blinken have all visited the continent, where they have emphasized partnership with African countries for economic development rather than a competition with China and Russia for resource extraction. 

In March 2023, Vice President Kamala Harris traveled to Ghana, Tanzania, and Zambia to emphasize the connections between Africa and North America, focus on the importance of democracy as Russian disinformation in Africa is driving pro-Russian and anti-U.S. sentiment, and announce U.S. investment in the continent as well as calling for more. 

But in July 2023, those efforts appeared to take a step back when a military coup in Niger deposed elected president Mohamed Bazoum. A few months later, the ruling junta asked the forces of former colonial power France to leave the country and turned to Russia’s Wagner group for security. In March, U.S. diplomats and military officials expressed concern about the increasing presence of Russia in Niger, and a few days later, officials told close to 1,000 U.S. troops stationed in the country to leave as well. Russian troops moved into a military base the U.S. has been using. 

The U.S. says its troops will leave by mid-September and has pledged to continue negotiations. Niger was a key ally in the U.S. antiterrorism efforts against armed forces allied with al-Qaeda and the Islamic State. Neighboring Chad has also asked the 100 U.S. troops in the country to leave.

Meanwhile, in the year since her trip to Africa, Vice President Harris has focused on digital inclusion in Africa, recognizing that the spread of digital technology has the potential to promote economic opportunity and gender equality and to create jobs, as well as open new markets for U.S. exports. Last week, she announced that the African Development Bank Group and Mastercard have launched the Mobilizing Access to the Digital Economy Alliance (MADE), which is working with public and private investors to provide digital access for 100 million individuals and businesses in Africa over the next ten years, focusing first on agriculture and women. 

Kenya’s President Ruto won election in 2022, promising voters that he would champion the “hustlers,” the young workers piecing together an income informally. U.S. ambassador to Kenya Meg Whitman, former chief executive officer of eBay and Hewlett-Packard and unsuccessful 2010 Republican candidate for governor of California, has supported this idea of economic development. Focusing on “commercial diplomacy,” she has worked with Ruto to encourage business investment in Kenya.  

At a state luncheon with President Ruto last week, Harris reiterated her belief “that African ideas and innovations will have a significant impact on the future of the entire world—a belief driven in part by the extraordinary creativity, dynamism, and energy of young African leaders” and by the continent’s young demographic. She reiterated the need to “revise and upgrade the U.S.-Africa narrative, which is long overdue; and to bring fresh focus to the innovation and ingenuity that is so prevalent across the continent of Africa.” She warned: “Any leader that ignores the continent of Africa is doing so at their own peril.” 

While Kenya’s main economic sectors are agriculture, manufacturing, and tourism, it is also a technology hub, and Harris called out its “Silicon Savannah,” a technology ecosystem that produced the cellphone-based money transfer system M-PESA, as well as startups making biodegradable plastics, creating drinking water from humidity, and so on. 

Ruto thanked Harris and Biden “for helping us reshape, reengineer, and write a new narrative for our continent.” Africans “are going to write our own story,” Ruto said, adding that the narrative of “this continent of conflict, trouble, disease, poverty” is “not the story of Africa.” “Africa is a continent of tremendous opportunity,” he said, “the largest reserves of energy—renewable energy resources; 60 percent of the world’s arable, uncultivated land; 30 percent of…global mineral wealth, including those that are necessary for energy transition; the youngest continent, which will produce 40 percent of the world’s…workforce by 2050 and where a quarter of the world’s population will be living, providing the world’s biggest single market. In short,” he said, “Africa is a rich continent and a continent of opportunity.”  

In a conversation with Vice President Harris and Ambassador Whitman, President Ruto said that the young population of Africa is “tech hungry” and that technology “is the instrument that we can use to leapfrog Africa from where we are to…catch up with the rest of the world.” The digital space, he said, is the space that will create the greatest output from young people and women. To that end, he said, Kenya is investing 30% of its annual budget in education, training, knowledge, and skills. 

As part of his reach for global leadership, Ruto has put Kenya at the front of an initiative backed by the United Nations for a multinational security intervention in Haiti, where officials have asked for help restoring order against about 200 armed gangs in the country, coalitions of which control about 80% of the capital, Port-au-Prince. The assassination of Haitian president Jovenel Moïse in July 2021 exacerbated political instability in Haiti by creating a power vacuum, while weapons flowing into the country, primarily from straw purchases in the U.S., fed violence. Last year, then–prime minister Ariel Henry had pleaded with the United Nations Security Council to bolster Haitian security forces and combat the gangs.

The U.S. declined to lead the effort or to provide troops, although it, along with Canada and France, is funding the mission. On Thursday, Biden explained that “for the United States to deploy forces in the hemisphere just raises all kinds of questions that can be easily misrepresented about what we’re trying to do…. So we set out to find…a partner or partners who would lead the effort that we would participate in.” Kenya stepped up, although Kenyan opposition leaders, lawyers, and human rights groups are fiercely opposed to deploying Kenyans to the Caribbean nation. 

The Haitian gangs oppose the Multinational Security Support Mission (MSS), which is supposed to consist of 2,500 troops, 1,000 of whom are Kenyans. The Bahamas, Bangladesh, Barbados, Belize, Benin, Chad, and Jamaica have officially notified the United Nations secretary-general of their intent to send personnel to the mission. Other nations have said they will support the mission, but as of May 20 had not yet sent official notifications. The MSS was supposed to arrive by May 23, but a base for it in Port-au-Prince is not yet fully equipped. Experts also told Caitlin Hu of CNN that Haitian authorities have not done enough to explain to local people how the mission will work, and Haitian police say what is most necessary is more support for local police.  

Kenyan news reported that the advance team of Kenyan police officers who went to Haiti to assess conditions for their deployment there will recommend a delay in deployment.

Notes:

https://www.presidency.ucsb.edu/documents/media-advisory-state-visit-president-william-ruto-and-first-lady-rachel-ruto-the-republic

https://www.whitehouse.gov/briefing-room/statements-releases/2024/02/16/statement-from-press-secretary-karine-jean-pierre-on-the-state-visit-of-president-william-ruto-and-first-lady-rachel-ruto-of-kenya/

https://www.whitehouse.gov/briefing-room/speeches-remarks/2024/02/16/remarks-by-vice-president-harris-at-the-munich-security-conference-munich-germany/

https://apnews.com/article/biden-g-20-summit-politics-africa-china-04ce188209d1fac0c4f9e946825e3c2f

https://www.aljazeera.com/news/2024/5/20/us-set-to-evacuate-illegal-troops-from-niger

https://www.cnn.com/2024/05/02/politics/us-russian-forces-niger-base/index.html

https://apnews.com/article/niger-chad-us-troops-withdrawal-russia-aa852a79bac39aaa679af3663b56deaa

https://www.whitehouse.gov/briefing-room/statements-releases/2024/05/24/fact-sheet-vice-president-harris-announces-public-and-private-sector-commitments-to-advancing-digital-inclusion-in-africa/

https://www.whitehouse.gov/briefing-room/speeches-remarks/2024/05/24/remarks-by-vice-president-harris-and-president-william-ruto-of-the-republic-of-kenya-at-a-state-luncheon/

https://www.nbcnews.com/politics/white-house/trump-referred-haiti-african-countries-shithole-nations-n836946

4/background-press-call-previewing-the-vice-presidents-trip-to-ghana-tanzania-and-zambia/

https://www.bloomberg.com/news/articles/2023-03-23/putin-s-mercenary-prigozhin-shifts-focus-after-ukraine-setbacks

https://www.spokesman.com/stories/2023/mar/25/harris-heads-to-africa-amid-bidens-courtship-of-co/

https://www.bbc.com/news/world-africa-64451376

https://sg.news.yahoo.com/africa-worlds-future-touring-us-090551181.html

https://apnews.com/article/kamala-harris-africa-ghana-tanzania-zambia-china-a1ecb70d87bfecf3b983d15afc498379

5/fact-sheet-u-s-africa-partnership-in-promotin-peace-security-and-democratic-governance/

https://www.csis.org/analysis/prioritizing-partnerships-africa

https://www.politico.com/news/magazine/2024/05/21/whitman-ruto-kenya-cabinet-consideration-00159251

https://academic.oup.com/afraf/article/122/487/205/7133587

https://blog.prif.org/2022/11/08/have-the-tables-turned-what-to-expect-from-kenyas-new-hustler-president-william-ruto/

https://press.un.org/en/2023/sc15432.doc.htm

https://www.washingtonpost.com/world/2024/05/24/haiti-kenya-security-force/

https://www.aljazeera.com/news/2024/3/13/who-are-haitis-gangs-and-what-do-they-want-all-you-need-to-know

https://www.aljazeera.com/news/longform/2024/3/25/a-criminal-economy-how-us-arms-fuel-deadly-gang-violence-in-haiti

https://www.npr.org/2024/05/19/1252380146/us-troops-leave-niger

https://www.cnn.com/2024/05/24/americas/haiti-gang-mss-kenya-explainer-intl/index.html

https://www.state.gov/un-security-council-authorizes-multinational-security-support-mission-to-haiti/

https://www.citizen.digital/news/kenyan-police-advance-team-returns-from-haiti-as-deployment-faces-delay-n342868

https://www.whitehouse.gov/briefing-room/speeches-remarks/2024/05/24/remarks-by-vice-president-harris-and-president-william-ruto-of-the-republic-of-kenya-during-a-moderated-conversation-on-digital-inclusion-in-africa/

https://www.whitehouse.gov/briefing-room/speeches-remarks/2024/05/23/remarks-by-president-biden-and-president-william-ruto-of-the-republic-of-kenya-in-joint-press-conference/

https://news.un.org/en/story/2024/05/1149831

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I Helped Make Standing Rock Go Viral. Now I Regret It. Lucy Biggers

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Lucy Biggers poses at Standing Rock in December 2016, after she went live from the camp on the NowThis Facebook page. (All photos courtesy of the author)

Eight years ago, I was in my mid-20s, and like many of my colleagues at NowThis News, I was completely aligned with the company’s left-wing content. As a social video producer, each day I logged on and searched my newsfeed for stories and videos that would appeal to our millions of Facebook followers. I called myself a journalist but really I was an early social media influencer, pushing a very specific point of view. 

The stories that got the most engagement were ones that elicited strong emotions, either happiness or anger. A “happy” story was one in which the good guys—LGBTQ activists, BLM protesters, climate change warriors, and the like—won some battle against greedy capitalists, cops, or (insert white authority figure here). An “angry” story was one in which those oppressors screwed over the good guys. When I came across a story I thought could go viral, I quickly edited the video and added subtitles and music. Then I’d sit back and wait for the reaction from our like-minded followers.

So, in October 2016, when the actress Shailene Woodley popped up on my computer screen, I knew she was going to generate a whole lot of views.

The clip showed her speech after she won an award from the Environmental Media Association. For months, she had been deeply involved in trying to block the Dakota Access Pipeline in North Dakota. Flanked by several members of the Standing Rock Sioux Tribe, she spoke emotionally about the importance of stopping the oil pipeline.

“What we are seeing right now at Standing Rock is that thousands of people are committed to fighting and winning a battle against corporate greed with nothing but love and compassion, prayer, and ceremony,” she said. “I’m calling out to everyone in this room tonight, show up. Don’t just tweet about it. . . Go to Standing Rock. Go to Standing Rock.

I quickly did my thing: I ran the video through my editing software, moving the best moments to the beginning. I added emotional music by searching “heartfelt” and “somber” in our music library. I wrote some subtitles. Then I posted it.

Within 24 hours, the video had over 1 million views. By December, that number was up to 17 million. 

The Standing Rock Sioux Tribe opposed the pipeline because it was going to be routed underneath Lake Oahe, where the reservation gets its water, which they consider sacred. Even though the pipeline would be 95 feet below the lake, the tribe feared a leak could contaminate it. The protests began in April 2016, when some 60 members of the tribe rode on horseback for miles to set up the Sacred Stone Camp, which soon became known as Standing Rock. They vowed to stay until the pipeline was stopped.

Over the next few months, thanks to the viral clips shared by NowThis and other left-leaning social media sites, hundreds and then thousands of people joined the camp. The Native Americans led the protests, sometimes locking themselves to pipeline machinery or trespassing on the construction sites. Every day, protesters uploaded videos of these “acts of resistance” to Facebook. 

Woodley was a regular at Standing Rock, often livestreaming on Facebook. In one grainy video, she talked about the evils of capitalism, the threat of climate change, and out-of-control corporate greed. She talked about her vegan diet and the increasing difficulty of finding nontoxic foods. In my mind, all of these issues were connected. Late-stage capitalism, colonialism, commercial agriculture, and corporate greed were all part of the mindset that was leading a greedy pipeline company—Energy Transfer Partners—to desecrate Native American land.

For months leading up to Woodley’s speech, I had watched videos of the Standing Rock protests every day, all day long. The term doomscrolling hadn’t been invented yet, but that’s what I was doing. In mid-October, I had watched footage of the police clashing violently with Standing Rock protesters. I quickly edited the footage for NowThis. The next day, Senator Bernie Sanders reshared my video to his millions of followers. Talk about validation!


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Rashida Tlaib Speaks at Detroit Conference Tied to Terrorist Group Francesca Block

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Rep. Rashida Tlaib speaks at the People’s Conference for Palestine last Saturday. (Screenshot via YouTube)

Over the weekend, while most Americans were barbecuing and honoring our fallen soldiers, U.S. Congresswoman Rashida Tlaib was in Detroit, speaking at a conference alongside two people with links to a U.S. designated terrorist organization. 

Tlaib was a surprise speaker Saturday at the three-day “People’s Conference for Palestine.” Minutes before she took the stage at the Huntington Place convention center, hundreds of attendees, many dressed in keffiyehs, danced and sang along to music, which one of the organizers told the crowd was a “medley of songs from the first Intifada.” Then he introduced Tlaib, who walked up to the podium with her fist in the air as the audience stood and cheered.

In her 15-minute talk, the Michigan congresswoman accused Israel of “war crimes” and called Prime Minister Benjamin Netanyahu a “murderous war criminal.” She also appeared to threaten Joe Biden’s election prospects in her state. Referring to the campus protesters, Tlaib stated: “It is disgraceful that the Biden administration and my colleagues in Congress continue to smear them for protesting to save lives no matter faith or ethnicity. It is cowardly. But we’re not gonna forget in November, are we?” 

Wissam Rafidi, a member of the Popular Front for the Liberation of Palestine (PFLP), a Marxist terrorist group founded in 1967, also addressed the conference. The PFLP, which the U.S. has designated as a terrorist organization, is not as prominent as Hamas or other terrorist groups. But has, among other things, claimed responsibility in 2019 for exploding a device that killed a 17-year-old Israeli girl in Dolev, a settlement in the West Bank.

At the conference on Friday, Rafidi said, “These Zionists lie like they breathe. I want to assure everyone that there is no longer a place for a two-state solution for any Palestinian. The only solution is one democratic Palestinian land which will end the Zionist project in Palestine.” He also said: “Hamas is part of the resistance of the Palestinian people.” 

Another speaker at the conference was Sana’ Daqqa, the wife of a PFLP terrorist who was sentenced to life in prison for the 1984 abduction and murder of an Israeli soldier. Speaking on both Friday and Sunday, Daqqa praised the anti-Israel movement on U.S. campuses. She then referenced the Hamas massacre on October 7, called the al-Aqsa Flood, as the response to Israel. “The only thing that can stop this is a flood,” she said. “This is what the resistance intended, that the flood would become floods throughout the entire region.” 

The conference was organized by over a dozen pro-Palestine groups, including The People’s Forum, which owns the conference’s website domain. As a recent Free Press investigation showed, The People’s Forum is funded by multimillionaire Marxist Neville Roy Singham, who was born and became wealthy in America but now lives in Shanghai where he funds a number of propaganda sites boosting the Chinese Communist Party. People’s Forum’s executive director Manolo De Los Santos also spoke at the conference, calling for the end of America. “We have to bring down this empire with one million cuts, and those one million cuts have to come from every sector of struggle in this room,” De Los Santos said.

The group’s involvement in the conference “underscores foreign influence efforts into destabilizing U.S. institutions through grassroots activism,” said Alex Goldenberg, lead intelligence analyst at the Network Contagion Research Institute, which researches the spread of “hostile ideological content.”

“The rhetoric from speakers, including those with direct ties to terrorist organizations, glorifies violent resistance and revolutionary actions,” Goldenberg added. “This, coupled with the call for sustained and intensified direct action, raises the alarming possibility that individuals are being indoctrinated to embrace and participate in violence.”

The People’s Forum and its partners, including the Palestinian Youth Movement, are now organizing a rally in D.C. on June 8, calling on protesters to serve as a “red line” and to “surround the White House.” 

“Their explicit objectives are to organize and mobilize protests over the summer, which should raise significant national security concerns,” Goldenberg said.

In February, Tlaib’s sister helped organize a protest vote in Michigan’s Democratic primary against Biden’s policy of supporting Israel in the Gaza War. More than 100,000 Michigan voters cast their ballot for “uncommitted,” including Tlaib herself. As of press time, Tlaib’s spokesperson had not responded to a request for comment from The Free Press

Francesca Block is a reporter for The Free Press. Follow her on X (formerly Twitter) @FrancescaABlock. Eli Lake is a Free Press columnist. Follow him at @EliLake

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