Crypto News
Bitcoin Miners Are Failing At SEO: Misinformation Wins
I love this space. But, as with any large grouping of individual people, there are a few things that I have been discussing that continue to go ignored by much of the space. When it comes to participating in highly competitive arenas it is those participants that see opportunity where waters are undisturbed that will find success. Especially when other participants choose to discount these strategies.
What we will be discussing here are two very basic topics:
SEO and Digital MarketingUse of hedging strategies
Bitcoin Miner SEO and Digital Content Marketing
Source: https://datareportal.com/reports/digital-2023-global-overview-report
That is ⅔ of the world population using the internet. What is your primary use for the internet? Finding information. How do we find that information today?
Source: https://datareportal.com/reports/digital-2023-global-overview-report
We turn to search engines. Which search engine in particular? Google.
Google makes up a whopping 78% of all online search traffic. When was the last time that you searched “bitcoin mining” or “hashrate”? — Do your Googles.
The results are abysmal. Frankly embarrassing. Who are the primary “sources” we get through Google for such searches?
Investopedia (okay, I guess)Toptal (never heard of them)Bankrate (never heard of them)Bitcoin[dot]com (crypto exchange wannabe and former BCH shill; not a good source)Cointelegraph (bleh)Blockchain[dot]com (puke)Binance Academy (yucky)Forbes (uninformed)Hashrate[dot]no (close but it’s “crypto” mining so, swing-and-a-miss)CoinDesk (bleh)
Not a single bitcoin miner. Not one. Not on Page 1 nor Page 2 – and that’s already 100% deeper than most people are willing to go on a Google Search. We don’t even get any of the Bitcoin Mining organizations or institutions that claim to be championing the industry! When we google “oil production” or “oil & gas production” we get a mix of varying institutions that monitor the industry as well as the corporations themselves such as Aramco. But when it comes to bitcoin mining we offer zero direction to the average internet surfer, whether that is the CEO of a prospective business or a congressman’s staffer. No wonder nobody is informed, nor wants to be informed! We aren’t helping ourselves at all.
BTC Miner Brand Awareness
This poses a massive failure by the industry as a whole. If nearly 2/3 of the global population uses the internet, and 78% of the search traffic is through Google Search and our results are not directing searchers to bitcoin miners or the trusted institutions. We are FAILING. Bitcoin miners need to be positioning themselves as the primary educators and resources for: what is bitcoin mining? how does it work? what is the hardware used (ASICs)? how does the subsidy distribution work? what is SHA-256? and so on.
By positioning themselves to be the primary source of information for gaining understanding, bitcoin miners stand to establish brand awareness through the information-seeking stage of the bitcoin/bitcoin mining rabbithole. Which is the most important and influential moment in any potential bitcoiner’s journey.
Source: https://giphy.com/gifs/blue-adventure-time-rabbit-swtiK9jRfE0zS
Most importantly, it allows prospective clients of a bitcoin miner’s services to gain understanding and weigh-out the potential benefits of integrating bitcoin mining into their current operations.
Secondarily, it allows for each bitcoin miner (should they so choose) to provide their own individual arguments as to the value of bitcoin mining, current market events, and their services rendered. Which is essentially… sales. Hats-off to those of you who identified this is efficient.
Plenty of bitcoin miners, both individual and cooperate, engage in activity on social media platforms like Twitter (it’s not “X” I will never call it “ex” that is such a stupid name for a social platform), but they aren’t driving activity towards their own websites. It’s a lot of peacocking, which is necessary – I get it, but it should be getting directed to their websites where their sites act as the trophy cases. Using a Twitter feed as a trophy case just results in your prizes getting buried under the algorithm. Let alone on the other social mediums like LinkedIn, Instagram, Snapchat, or TikTok. There are metaphorical TONS of reasons why bitcoin miners want attention being driven (through links, post shares, etc.) towards their websites. And there are 10 times as many reasons why our miners should be bragging from “here ‘til Underverse come,” – gold star if you got that reference.
Source: https://tenor.com/view/if-you-say-so-vin-diesel-chronicles-of-riddick-riddick-cool-gif-21757479
There is an entire ecosystem that is content marketing, SEO, and Google Analytics. What’s more: these strategies take time. Time for the algorithms to identify all of the important metrics towards SEO or digital ad campaigns, to identify things like: what works (keywords), what doesn’t work (negative keywords), and which demographics are the ones searching for our keywords most. Time to refine strategies and approaches to avoid paying the egregious prices that Google suggests from jump. And time to identify what works and what does not. Meaning that the longer bitcoin miners ignore this vector, the more opportunity they give their competitors to establish dominion and take their lunch out from underneath them.
Then there’s the matter of our miners’ websites. Not exactly the prettiest girls at the ball, if you catch my drift. Many are enough to get the job done, and some even provide a good amount of relevant information. But that’s just it, they are enough. But when it comes to all things bitcoin, enough is not enough. We are behooved to seek excellence, in all things. Each individual and each bitcoin company is a representative of this industry, the community’s participants, and of the asset itself.
All humans are wired to judge the value of an entity (whether it be an individual, a team, or a company) by the manner in which they present themselves. If we aim to hold our world to a higher standard under bitcoin (hell, who am I kidding – a number of higher standards), then we must hold ourselves to higher standards as well. Miners can accomplish much by sprucing up their websites a bit, adjusting fire with regards to how they utilize social media, and using the content of their websites to maximize search engine traffic. It sounds like a lot, and it is, but it is not necessarily an expensive tab. It simply requires individuals that have taken the time to begin to understand how these games are played, and then letting them refine their approach.
Not taking the time to garner as much online attention as possible will hamstring any, and every, bitcoin miner in the long run. Their most likely competitors that will take this opportunity? Their current partners. More specifically, the partners that are energy producers today, like Exxon, Chevron, Shell, etc. these players have the energy generation already. Once these parties determine they can mine without a third party and they can bring their own in-house technicians, then current miners will begin to lose market share or get acquired. Losing market share is losing power and losing income. Two things that current miners can not afford to lose.
Enough is not enough. Excellence is required.
This is a guest post by Mike Hobart. Opinions expressed are entirely their own and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.
When you search Google for information on mining, miners themselves don’t even show up in the first search page. That’s a problem.
Crypto News
Reminder to Update Your Bitcoin Wallet’s Firmware
The smell of fall in the air, this weekend I indulged in apple delicacies, watched the changing leaves, and oh yeah, traveled to make sure my Bitcoin custody is up to date…
If you follow me on X, you know that I hold Bitcoin with Casa, a multisig security provider, and that I use the service to manage a few different multisig vaults for various purposes.
This requires keeping a number of keys and wallets up to date, and since I don’t keep any key materials at home, it requires some degree of routine and dedication.
I’ve self-custodied my Bitcoin since 2020, and I’ve built up some good habits along the way. That said, something that always strikes me is just how much more nerve-wracking it is than trusted set-ups.
One thing that always gives me pause: the firmware update.
As I’ve written before, I’m not super technical. My specialty in Bitcoin is history, and while, sure that necessitates that I know about network theory and architecture, there is something about watching digital gears and a loading bar that just makes me super uncomfortable.
I say this all because it’s a less-known issue with the Bitcoin hardware wallets most use to self-custody. These devices, termed “signing devices” by Coldcard creator NVK, do just that, they manage your key material, and they sign on your behalf when making a transaction.
But, being live digital devices, they’re not infallible. They require some upkeep. All you need to do is to scroll past a few updates of people losing Bitcoin on firmware updates to know the drawbacks
It’s a common problem, and the culprit is always a corrupt hardware device (and a lost back-up). Add that multisig vaults, which require a combination of keys to sign a transaction, aren’t yet the norm, and the number of lost Bitcoin just seems to always be up and to the right.
The most common issue – the user doesn’t update their firmware often, waits, and later borks their device, thereafter finding they’ve also misplaced their seed phrase.
Here’s Andreas explaining firmware updates in more detail, though he doesn’t actually update his firmware, he just manages his seed phrase.
Suffice to say, it’s an example of why the world of self-custody, however improved it is, still makes me uneasy. In my case, I updated my wallets without much of an issue. Only one of the wallets even needed a firmware update, and it was simple. (Taking all of a few minutes to prove my coins are safe).
That said, I had to make sure to check my other keys beforehand, and that I had a plurality of the multi-sig keys needed in a worst-case scenario, as well as my seed backups.
This is what makes Bitcoin custody such a high-octane process: you can never be too careful. When you’re your own bank, there’s always a chance that something might go wrong.
This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.
Live digital devices, Bitcoin hardware wallets are not infallible. They require some routine upkeep, or at least a seed phrase backup.
Crypto News
A Trump Presidency Is The Best Outcome For Bitcoin: NIKOLAUS
The other week, I made my opinion clear that I believe Donald Trump is the best candidate for Bitcoin in the upcoming 2024 presidential election. Aaron responded, and after reading it, I feel he’s still missing the bigger picture. Aaron’s main points seem to be that Trump is just using Bitcoiners for their votes, and that he won’t follow through on his promises.
While I partly agree with the former point, I disagree with the latter. Contrary to what I’ve seen some Bitcoiners online say, I do not think Trump has to be a hardcore Bitcoin maximalist and cypherpunk to be a great Bitcoin president. Here’s why.
Trump needs all the votes he can get. Of course he is going to try and appeal to our voters, especially when most of us already have right-leaning political views. It makes sense for the Republican party to adopt freedom money, given they lean more towards the principles of freedom now, while the Democrats have become more authoritarian.
Voting for Trump, then, is a win-win. He gets more votes (some in critical swing states), and we get a better environment for our industry. Sounds like a good trade to me.
And that leads me into what I disagree with Aaron on. I believe that Trump will keep most, if not all of his promises he’s made when it’s come to Bitcoin. Because, well, most of the promises he has made seem like relatively easy things to implement. It’s not like he’s alone on the issue – there are now many pro-Bitcoin senators and congresspeople to hold him accountable.
There’s Senator Cynthis Lummis, who wants to create a strategic Bitcoin reserve (using BTC already owned by the government). There is Congressman Tom Emmer, who already wants to fire SEC Chair Gary Gensler and appoint someone better for the industry. You can go to StandWithCrypto.com to see the rest.
If elected, Trump would have loads of other, arguably more important issues on his plate to deal with. The fact that his policies would give Bitcoiners a friendly regulatory environment to build in, stop anti-Bitcoin politicians from continuing to attack this industry, all without Trump meddling in it, sounds like the perfect storm for innovation.
The fact that he’s done things like bring Bitcoin miners to Mar-a-Lago to better understand the industry is enough evidence to make this point.
I think many are overly critical of Trump because he said he wasn’t a fan of Bitcoin in 2019. But that was ages ago, and everything has changed since then. It doesn’t make sense to hate on people for coming around to Bitcoin after not being a fan of it. (I do, however, think it is ok to be critical of the non-Bitcoin initiatives Trump has promoted, like World Liberty Financial, but even that isn’t worth losing all the benefits of his presidency.)
So, why would Trump free Ross now when he already had the chance to last term?
In politics, as in Bitcoin, it’s all about incentives, and the incentives here are aligned.
This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.
Trump would allow a friendly regulatory environment for Bitcoiners to thrive in.
Crypto News
Uncle Jack’s Chili is Good for Bitcoin
Follow Tommy on X.
This interview on the Danny Jones Podcast episode 263 both felt like it was being channeled from my own brain while also hitting me with an overload of new information. It hit the spot, as someone who has long held the opinion that all modern wars and psychological operations are symptoms of easy fiat money, and that the government is simply the biggest criminal cartel that grows large enough to self-legitimize its racket and assumes the role of moral authority. Kruse postulates that the goal of globalist transhumanists is to replace the U.S. Constitution, a document that is designed to protect individuals from government, with the U.N. Charter, a document designed to usurp it and provide tyrannical power to proxies of the industrial military complex.
“I would sit down with, probably, Adolf Hitler before I would sit down with Sergey Brin.”
I wasn’t expecting to hear about Bitcoin when I started listening, but I was pleasantly surprised to hear him bring it up early and often, framed as a kryptonite to the transhumanists he portrays as his “mortal enemy”.
“The reason why Bitcoin content gets removed is because DARPA is not interested in Bitcoin. Their energy to fuel their whole process is cheap fiat money.”
Uncle Jack hits on topics like Kleiber’s law, allodial wealth, DARPA, MK-ULTRA (and it’s subsequent versions), the Stanford marshmallow experiment, JFK’s assassination, sunlight medicine, SV40, cancer, COVID and the jabs, and even invisibility, somehow connecting it all subtly to Bitcoin, with a ‘fix the money, fix the world’ subtext.
“There’s a pattern with the Industrial Military Complex. When they want to do something, they don’t ask for forgiveness, they don’t ask for permission either, they just do it.”
The main ingredient was essentially that the Federal fiat system is a big Ponzi scheme, citing Roth IRAs and retirement funds specifically. And that there is a mortal war waged on us by The State to make sure enough of us die through cancers, wars or otherwise so that we aren’t all performing a bank run.
The Industrial Military Complex is a machine that is powered by cheap money: fiat money. Kruse aligns Bitcoin as a solution to the fiat war machine, which is preaching to the choir for me, but exciting to hear on a non-Bitcoin show with a large audience like the Danny Jones Podcast.
This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.
A self-proclaimed Bitcoin pleb and actual brain surgeon, Dr. Jack Kruse, has the sauce and I want everyone to try it.
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