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Niall Ferguson Joins The Free Press. Plus. . . Oliver Wiseman

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Niall Ferguson. (Photo by Henning Kaiser/picture alliance via Getty Images)

On today’s Front Page from The Free Press: Steven Pinker on Honestly; Modi tries to jail one of India’s most famous writers; the transgressive brilliance of Lana Del Rey’s ‘Ultraviolence’; Chuck Schumer’s cookout gaffe; and more. 

But first, here’s Bari: 

I couldn’t wait for today to arrive. Because today I get to tell you that The Free Press is getting a new columnist in historian Niall Ferguson

Niall’s résumé is a little much. He has two degrees from Oxford and has taught there as well as at Cambridge, NYU, the London School of Economics, and Harvard. He’s now a senior fellow at the Hoover Institution Stanford. 

Given the present state of many of those institutions, you might dismiss Niall as an establishment hack who shapes history to serve the acceptable narrative.

That isn’t Niall. Unlike so many of the excellent sheep that enjoy tenure in academe, Niall thinks for himself, a quality you can see on display in any one of his 16 books (and counting), including The Pity of War: Explaining World War I; Kissinger 1923–1968: The Idealist (part one of a two-part biography); The Square and the Tower; and, most recently, Doom: The Politics of Catastrophe

For this incredible body of work, King Charles just knighted Niall a few days ago.

In recent years, Niall has been one of the most thoughtful and intellectually honest voices in the cultural battle that has engulfed America’s most storied institutions—including academia. In an epochal essay he published this past December in The Free Press, “The Treason of the Intellectuals,” he argued that “American academia has gone in the opposite political direction—leftward instead of rightward—but has ended up in much the same place” as German academia pre–World War II. “The question is whether we—unlike the Germans—can do something about it.”

Niall is doing something. He is one of the founders of the new University of Austin, where I sit on the board alongside him and where, this fall, we will welcome the university’s first class. 

Oh, and did I mention that he’s married to Ayaan Hirsi Ali? In journalism we call that burying the lede.

In the early days of The Free Press, I put together a fantasy roster. Niall was at the top of it. The fact that he’s making us his new home—we’ll be publishing him bimonthly—is a dream. 

So without further ado, we give you Niall Ferguson:

The witty phrase “late Soviet America” was coined by the Princeton historian Harold James back in 2020. It has only become more apposite since then as the cold war we’re in—the second one—heats up.

I first pointed out that we’re in Cold War II back in 2018. In articles for The New York Times and National Review, I tried to show how the People’s Republic of China now occupies the space vacated by the Soviet Union when it collapsed in 1991. 

This view is less controversial now than it was then. China is clearly not only an ideological rival, firmly committed to Marxism-Leninism and one-party rule. It’s also a technological competitor—the only one the U.S. confronts in fields such as artificial intelligence and quantum computing. It’s a military rival, with a navy that is already larger than ours and a nuclear arsenal that is catching up fast. And it’s a geopolitical rival, asserting itself not only in the Indo-Pacific but also through proxies in Eastern Europe and elsewhere.

But it only recently struck me that in this new Cold War, we—and not the Chinese—might be the Soviets.

Read on . . .

Also in today’s Free Press, Madeleine Rowley reports on the arrival of identity politics in one of the many places where you’d hope it’d be absent: the drugstore. “Our role is to aid in providing people safe and appropriate use of medication for all people,” one pharmacist tells her. “This feels like indoctrination.”

Mandatory ideological training has now come to the drugstore. In California, pharmacists and pharmacy technicians, in order to keep their license, must study the latest in gender identity, colonialism, and white privilege. Such “cultural competency” courses are required by a state law that went into effect this year.

When the bill was introduced, Democratic Assemblyman Christopher Ward, the lead sponsor, said that the continuing education class would help “ensure pharmacists are looking out for the well-being of LGBTQ+ individuals.” 

Like many licensed professionals, pharmacists are required to take continuing education courses, usually with titles like “Chronic Obstructive Pulmonary Disorder (COPD)” and “Trimming Trends: Unveiling the Latest in Weight Management Guidelines.” Though this new training requires only an hour of the pharmacist’s time every two years, it’s another demonstration of compelling people to passively accept dubious assertions and assumptions, or risk losing their livelihoods.

One such course, titled Caring for All: The Pharmacy Professional’s Role in LGBTQ+ Health and Equity comes from the California Pharmacists Association (CPhA). The outline, obtained by The Free Press, features many charts that are hard to square with the duties of a pharmacist. There is a chart illustrating many “systems of oppression.” These include “sexism,” “cis-sexism,” “heterosexism,” and “adultism.” 

Another chart describes “effects of colonialism and colonization on pre-colonial ways of being.” It states: “Racism creates race: otherness and whiteness.” Some of the pre-colonial ways of being pharmacists are taught include “two-spirit,” the term used by Native Americans to describe someone who has “both a masculine and feminine spirit.”

Keep reading for more on the reeducation of California pharmacists.

In its annual report, the Stockholm International Peace Research Institute sounds the alarm on the “significant” growth of China’s nuclear arsenal, and the deployment of warheads on missiles—a first for Beijing during peacetime. Meanwhile, Tehran is ramping up its nuclear program in a series of moves the U.S. calls “nuclear escalations.” I’m no foreign policy expert—we leave that to Niall Ferguson now—but this does not strike me as a positive development. (SIPRI/AP)

Biden and Trump have reportedly agreed on the rules and format for next week’s presidential debate, which is being hosted by CNN in Atlanta. There will be no audience, no notes, and no help from aides allowed. To prevent the interruptions that made the 2020 debates unwatchable, one candidate’s mic will be muted when the other candidate is speaking. But there is no talk of the one feature all Americans really want: mandatory drug tests for both candidates. (NewsNation

The House has passed a bill that will automatically register young men for the draft. C.J. Ciaramella reports that the Selective Service provision “is part of an enduring bipartisan effort to keep the framework for military conscription in place, even though the draft ended in 1975.” Yes, Gen Z can be annoying, but this seems a little unfair. (Reason

Did Joe Biden freeze on stage at a Democratic fundraiser in L.A. this weekend? When the New York Post suggested as much, White House press secretary Andrew Bates pushed back, saying that “Rupert Murdoch’s sad little super PAC, the New York Post, is back to disrespecting its readers & itself once again.” We say: the flack doth protest too much. (New York Post)

If Team Biden is on the defensive because of his age, they’re on the attack in a new ad called “Character Matters” that goes after Trump over his legal woes. “This election is between a convicted criminal who’s only out for himself, and a president who’s fighting for your family,” says the voiceover. The spot is the centerpiece of a $50 million advertising blitz, a reminder that the president’s campaign has plenty of money to spend and sees personal comparisons between Biden and Trump as one of their strongest arguments. (YouTube)

Reuters recently reported that the Pentagon ran a disinformation campaign against the Chinese Covid vaccine. “We weren’t looking at this from a public health perspective,” said a senior military officer involved in the program. “We were looking at how we could drag China through the mud.” A canny act of information warfare or a grossly irresponsible weaponization of public health? The latter, argues Alex Tabbarok. (Marginal Revolution

Not everything needs to be a hot take. Here’s a very cold, but very true take, from the writer Henry Oliver: Shakespeare wrote Shakespeare. To believe otherwise, he writes, “you have to believe six impossible things before breakfast.” (The Common Reader

The latest use case for AI is to play a montage of family pictures over a pop song to chill out call center workers on the verge of breaking down after being berated by exasperated customers. Endearing! (Blood in the Machine

Should you buy your teen something called Bum Bum Cream? The Brazilian brand’s “firming” creams and perfume mists have taken off among adolescents. (NYT

 Is Gen Z turning to mediums and astrology to trade stocks? Seems that way. “What’s astrology? It’s like predicting something based off of past events that like something else is going to happen,” says one TikToker. “That’s all trading is.” The S&P vibe hasn’t been this weird since the sun was in Gemini. (Business Insider

Steven Pinker: Why Smart People Believe Stupid Things 

In the latest episode of Honestly, Michael Moynihan talks to the Harvard professor and cognitive psychologist Steven Pinker

Pinker is the author of nine books including Enlightenment Now: The Case for Reason, Science, Humanism, and Progress and Rationality: What It Is, Why It Seems Scarce, Why It Matters. He approaches his work with a kind of data-driven optimism about the world that has set him apart from the chorus of doomer voices we hear so much from in our public discourse. 

Today, Michael talks to him about why smart people believe stupid things; the psychology of conspiracy theories; free speech and academic freedom; why democracy and enlightenment values are contrary to human nature; the moral panic around AI; and much more.

Watch their conversation in full below or listen wherever you get your podcasts

We think it’s important to admit when we get something wrong and yesterday, we did. In a powerful story on the rise of “grandfamilies” in West Virginia, we misstated that a majority of kids in West Virginia, and in Lincoln County, are being raised by their grandparents. This was based on a misreading of Census data. In fact, it is a majority of grandparents living with their grandchildren who are also responsible for their care. The Free Press regrets the error—and appreciates the eagle-eyed reader who spotted it. 

→ Doctor whistleblower faces ten years: Eithan Haim, the young Texas surgeon who revealed that Texas Children’s Hospital was secretly performing gender transitions on minors after the hospital declared it had stopped these procedures, was in federal court Monday for his arraignment, where he entered a “not guilty” plea to the U.S. Department of Justice’s charges against him. 

For blowing the whistle on procedures being done on minors that are now illegal in Texas, Haim is facing up to ten years in prison. The four-count indictment alleges that Haim obtained patient information “under false pretenses and with intent to cause malicious harm to TCH.” Haim, who provided evidence about the continuing gender transition treatments to conservative journalist Christopher Rufo, redacted patients’ names to protect their privacy. 

He says that there indeed was malicious harm taking place at Texas Children’s—the largest children’s hospital in the country—but the harm was to the vulnerable patients being given life-altering and unproven treatments for their gender distress. “As I’ve maintained from the very beginning, I’ve done nothing wrong,” Haim told me. “As doctors we make an oath to do no harm. What the DOJ is doing is criminalizing that very oath.” 

He acknowledged that he’s scared. “I risk losing everything,” he said. “Mostly I’m scared because I might miss the birth of my first child. But it’s scarier thinking about what kind of country we’re going to live in if this is allowed to stand.” (The U.S. Attorney’s Office for the Southern District of Texas did not respond to a request for comment.) 

Haim is raising money for his legal defense at this GiveSendGo account. Read our original story about him here. —Emily Yoffe 

A glaring omission in Biden’s sexual violence fact sheet: On Monday, the Biden administration released a “fact sheet” about what it’s doing to combat “conflict-related sexual violence,” calling it a “top priority.” 

Among other things, the White House has assigned conflict-related sexual violence its own acronym, CRSV, which appears to be a subset of GBV, or gender-based violence. But acronyms aside, the fact sheet notes that sexual violence has been weaponized in many countries: Ukraine, the Central African Republic, the Democratic Republic of the Congo, Haiti, Iraq, South Sudan, Sudan, Syria, and Sri Lanka.

It even noted that “GBV is used as a tactic by terrorist groups.”

But it failed to mention the terrorist group (Hamas) that recently employed a great deal of CRSV against a country (Israel). Apparently, no one in the administration thought this recent and shocking instance of CRSV was worth bringing up. This includes, presumably, the vice president, who, the fact sheet reports, “spent her career as a prosecutor working to protect women and girls from violence.”

Question for President Biden: Will the new Dignity in Documentation Initiative—which is funded by $10 million from the State Department and is meant to “provide support for survivor- and civil society–led efforts to investigate and document CRSV”—include the many Israeli women and girls who were raped and murdered on October 7, 2023? —Peter Savodnik 

Schumer’s Father’s Day listeria: Once upon a time, your willingness to grab a beer with the candidate could win them the election. That’s presumably why New York Senator Chuck Schumer posed in front of his barbecue, proudly wielding a spatula against a backdrop of burgers and dogs.

Except, the only thing getting grilled was him: after the internet saw his raw patty, topped with a slab of cold cheese—a food safety faux pas if there ever was one—he deleted the post. 

If you still want to have a drink with the New York senator, so be it—we hear he’s a great conversationalist. But please, for your own safety, duck out when you see him grabbing the charcoal. — Evan Gardner

→ Modi goes after India’s most famous dissident: The great novelist Arundhati Roy could soon go to jail over a 14-year-old speech. Last week, Delhi’s lieutenant governor VK Saxena gave the police the green light to charge her under the Unlawful Activities Prevention Act—which is supposed to be aimed at terrorists—over “anti-India” comments made in 2010. The Act permits detention without trial.

Roy has long been politically fearless. Her 1997 novel The God of Small Things, for which she received the Booker Prize in the West, earned her charges of obscenity in her home state of Kerala. Since then, she has become as well-known for her activism as her fiction in India—speaking up for lower castes, and challenging Hindu nationalist bigwigs.

The charge against Roy relates to a speech in which she frankly discussed the disputed region of Jammu and Kashmir, half of which is ruled by India, and the other by its next-door nemesis Pakistan. But this de facto reality is obstinately denied by India’s nationalist bureaucrats—causing newspapers and textbooks to pretend the whole region belongs to India.

In her speech, Roy had the temerity to point out that Jammu and Kashmir had never been an “integral part of India.” More controversial still, she argued that the Indian state treated its part of Jammu and Kashmir as if it were a colony. (Just days before her speech, over 100 protesters had been killed in the region by Indian police.) Hindu nationalists promptly launched into splenetic rants about her “anti-India” views. 

That Modi is digging up such an old affront has less to do with Roy’s views in 2010 than Modi’s in 2024. It comes at a moment when India is still reeling from a surprise election result. Having frozen the bank accounts of its rivals and locked up two opposition chief ministers, the incumbent Hindu nationalist Bharatiya Janata Party (BJP), led by Narendra Modi, had expected to win 400 of the 543 seats. Instead, it won a mere 240. The result was widely hailed as a victory for Indian democracy; Modi, his critics said, had been cut down to size. Yet as the intimidation of India’s star dissident shows, the celebrations may have been premature. — Pratinav Anil

Reader recommendations will be back tomorrow (send your suggestions to thefrontpage@thefp.com). But today we’re bringing you one recommendation, courtesy of my colleague, Free Press reporter River Page. Here’s River making the case for Ultraviolence, the Lana Del Rey album released ten years ago this month:

The most politically incorrect pop album made its way into the world 10 years ago. And if you haven’t yet memorized Lana Del Rey’s Ultraviolence—I first listened at eighteen and know it front to back—today’s as good a time as ever to start.

Ultraviolence is about the dark side of love and the allure of bad men, something she’s sung about since—but never as honestly. In the age of female empowerment anthems and vengeful breakup songs (Ms. Swift, please come to the stage), while Beyoncé was standing in arenas with the word FEMINISM projected behind her, Lana Del Rey dared to croon, He hit me and it felt like a kiss

It felt radical then. Today, Ultraviolence feels impossible. Even if the album had been released three years later, it would have been taken as a declaration of war against the #MeToo movement. Lana sings about the feeling of having “Fucked My Way Up to the Top,” and, in “Money Power Glory”: “I wanna take you for all that you got.” But that was a decade ago. In 2022 she started omitting “He hit me and it felt like a kiss” in live performances, telling a reporter she “regrets” using the line. She shouldn’t.

Oliver Wiseman is a writer and editor for The Free Press. Follow him on X @ollywiseman

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The Free Press earns a commission from any purchases made through Bookshop.org links in this article.

 

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Book Club: The Triumph of the Yuppies Peter Savodnik

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This month, the Free Press Book Club is hosted by Peter Savodnik, who has two book recommendations: one old, and one new. (Illustration by The Free Press)

Last month, we launched The Free Press Book Club, in which one of our writers recommends a new book they love along with a classic work from the past echoing its themes.

In May, Nellie Bowles praised P.J. O’Rourke’s Parliament of Whores—and the joys of political satire—and paired it with, what else? Her own book, Morning After the Revolution. (Did we mention it became a New York Times bestseller?)

Today, Free Press columnist Peter Savodnik picks Triumph of the Yuppies by Tom McGrath, who argues that the rise of the “young urban professional” in the ’80s corrupted America for good. Peter is matching this book with the classic Bright Lights, Big City by Jay McInerney, who became the unofficial “spokesman for the yuppies” after publishing his breakout novel in 1984.

Below, you’ll find an essay from Peter about how yuppies came to be such an influential and corrosive force in our culture—ultimately leading to the election (and possible reelection) of Donald Trump. And if you’re a paid subscriber, we have a special treat for you. At the end of this piece, you can watch Peter in conversation with Tom McGrath and Jay McInerney about the legacy of the yuppie. They discuss Boomers, Wall Street, the culture of consumerism, a few questions from Free Press readers, and ultimately, they answer the bigger question: What can yuppies teach us about America today?

If you’re not already a paid subscriber, become one now to join our monthly book club. You can watch Peter’s conversation, comment on this essay, and get invited to future in-person book club events. (More on that later!):

Subscribe now

Meanwhile, send us your thoughts about yuppies at books@thefp.com, and consider buying Bright Lights, Big City and Triumph of the Yuppies from the good people at Bookshop, where every purchase through these links earns a commission for The Free Press. Or if you’re an Amazon customer, click here for Tom’s book or here for Jay’s.

And now, here’s Peter on the Triumph of the Yuppies:

My wife and I were at a dinner party a few months ago, in the Hills, in Los Angeles. 

Everyone was in their late 40s or early 50s, and there was a weariness that permeated the conversation—no one wanted to talk about the election, or the border, or China, or AI, or the encampments, or even Ozempic (which, I suspect, two or three people there were injecting regularly). Instead, we talked around the news. There was a vague longing for The Great Before. Before the screens, the brands, the narratives, the curators, the audience-builders. Before there was a conspiracy theory, or theories, swirling around literally everything.

The Great Before—“the time before everyone went crazy,” as our host put it—is the quasi-mythological, prelapsarian America we grew up in: the ’80s. 

This is the thing you need to bear in mind about the ’80s: the gargantuan, unapologetic success of it all.

It wasn’t just about money. It was about ostentatiousness, and, really, the celebration of ostentatiousness. “Material Girl” was a hit. Family Ties was a hit. Working Girl was a hit, with its famous, wince-inducing line, uttered by Melanie Griffith: “I have a head for a business and a bod for sin—is there anything wrong with that?” 

It was also about the American Dream—which had been battered by Vietnam, stagflation, crime, the Soviet invasion of Afghanistan, the Iranian storming of the U.S. embassy—suddenly rising once again. It was morning in America, as Ronald Reagan reminded us, and the problem was not us, but the communists and big government.

The subtext of all this amounted to an updated social Darwinism: our things were a testament to our national superiority, and our duty as Americans was to keep acquiring them. If we didn’t, could we really say we were superior to everyone else?

All of which is to say that it was not a terribly introspective moment.

Had it been more introspective, we might have realized that the rampant materialism of the yuppie led to a division that now threatens to undo our republic. 

That is the suggestion of my Free Press Book Club pick today: Tom McGrath’s Triumph of the Yuppies: America, the Eighties, and the Creation of an Unequal Nation. While a lot of people made a great deal of money in the ’80s, McGrath writes that the era also fundamentally changed the country for the worse. And we are still living inside that country—whether we realize it or not. 

(Grand Central Publishing)

Specifically, he argues that America, “in its push to revive itself, in its zeal to recapture the dominance and prosperity of the postwar era,” ultimately ended up “elevating self-interest over any sense of the common good.” In short, “the country had created a new economic and social order that wouldn’t easily be undone.”

We all know what the yuppie looks like—he’s the guy in the Hugo Boss power suit with the pocket square, the Rolex, the monogrammed silk suspenders, crushing it with his fellow investment bankers, throwing back gin buck cocktails at the Harvard Club. 

But where did this chump, with his unslakable shallowness, come from?

In the late 1970s and early ’80s, immediately prior to the rise of the yuppie, there was—imagine this, young people of 2024!—a great deal of anxiety about the future.

“The economic burden fell particularly hard on the Baby Boom generation, who were twice as likely to be unemployed as their parents had been in the ’50s and who, even if they had jobs, hardly felt like they were getting ahead,” McGrath writes. Adjusted for inflation, he notes, young people’s salaries actually decreased by $300 annually from 1970 to 1980.

This anxiety, he argues, led to a renewed focus on money and ambition and making all the right decisions—about where one went to school, what one majored in, where one moved after college.

Or who one married, according to the yuppies quoted in McGrath’s book.

Like 28-year-old Robert Drumheller, who told Newsweek in 1981, that “it was very important for me to marry a professional person. One of my goals was to have a high standard of living, and with two incomes you get to the easy life much faster.”

All of a sudden, there was a race for jobs and promotions and spouses, and a relatively small number of young people surged ahead. In 1985, the Chicago Tribune estimated there were 4.2 million yuppies, or 5 percent of all Baby Boomers. Everyone else had been left behind. The era of shared, widespread, upward mobility that had characterized the ’50s and ’60s and petered out in the ’70s, was officially over.

Yuppie America, McGrath told me, was “where you really start to see this divide in America along economic and educational lines.”

It was in May 1980 that the journalist Dan Rottenberg, writing in Chicago magazine, coined the term yuppie, McGrath writes. 

But it would take a few years before the public really became aware of this phenomenon—and before the phenomenon became aware of itself.

Then, in September 1984, Vintage Books published Jay McInerney’s Bright Lights, Big City, catapulting McInerney—then 29 and living on Manhattan’s Lower East Side—into something of a star.

“I woke up one morning right after the book was published,” McInerney told me, “and it was published to very little fanfare initially, but The Wall Street Journal picked up on it very quickly, and they announced that I was the spokesman for the yuppies, which kind of horrified me.”

(Vintage Books)

Interestingly, the term yuppie never appears in Bright Lights, Big City. In 1983, when he wrote the novel, it was not yet popular; by the time the novel came out, McInerney said, “We were deep in the middle of this thing.”

In Bright Lights, McInerney’s unnamed, second-person protagonist, who inhabits the periphery of the yuppie universe, offers the first vivid account of this emergent, slightly horrifying species.

On the one hand, he is a New Yorker fact-checker and an aspiring novelist who fashions himself a man of letters—definitely not a yuppie. On the other hand, McInerney said, the protagonist’s best friend-slash-coke dealer, Tad Allagash, “has really no values except having more fun than everybody else and looking good while doing it, so there’s no question that I was chronicling that world.”

After Bright Lights, Big City took off—Triumph of the Yuppies notes that it sold 10,000 copies in its first three weeks and New York City bookstores couldn’t keep it in stock—McInerney had to change his phone number.

“People were calling me up to ask me advice on how to get to these various places” that he wrote about in the novel, “including quite a number that I just made up,” McInerney said. “There is no Lizard Lounge, but a lot of people wanted to know what street it was on.”

McInerney told me the new yuppie materialism amounted to “a rejection of parental values”—TV dinners, the suburbs, all the assumptions that had governed postwar, middle-class life.

What distinguished this boom time from previous boom times, McGrath added, was not simply the ferocity with which yuppies went about buying their Porsches and Cuisinarts and Julian Schnabel paintings and pretty much everything at Sharper Image. It was the nature of the materialism itself. 

Earlier generations of Americans had subscribed to an “inclusive materialism,” McGrath told me—it was “a keeping up with the Joneses era,” when everyone shopped at Sears. But for yuppies, “it’s more of an exclusive materialism. ‘I’m going to own this thing, because most people do not have it, and it’s a way of setting myself apart, as opposed to a way of being part of the community.’ ” 

“A new generation of young professionals wanted something more, something less common. The buzzword that people started using was quality. The things they purchased would be, like the lives they were trying to create for themselves, excellent.”

By 1985, the anti-yuppie backlash had begun. DIE YUPPIE SCUM started to appear on buildings and streetlamps downtown.

Then, on October 19, 1987, the stock market crashed—with the Dow Jones losing nearly 23 percent of its value, or $500 billion, in a single day. The era of the yuppie was apparently dead.

McInerney smirked when I suggested as much. “Yuppie culture is like the undead,” he told me. “It persisted and thrived and metamorphosed.” 

In fact, both authors noted that the spirit of the yuppie is now alive and well in the ur-yuppie known as Donald Trump. Ironically, his 2016 election came about, McGrath writes, because “families at the top of the economic pyramid controlled 79 percent of all wealth in America, up from 60 percent in the 1980s.”

By then, the long-percolating anti-yuppie sentiment in blue-collar America had curdled into an angrier anti-elitism.

And the billionaire Donald Trump “somehow persuaded many working-class Americans that he was on their side.”

I loved talking to both of these writers and reading Triumph of the Yuppies and rereading Bright Lights, Big City. If you’d like to learn more about New York in the go-go ’80s, Ivan Boesky, Tad Allagash, the story behind the rise of Madonna, and Bolivian Marching Powder (read the novel, people), scroll down:

To listen to Peter’s discussion with Tom McGrath and Jay McInerney, become a subscriber today. You’ll also be able to continue the conversation in the comments.

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Book Club: The Triumph of the Yuppies Peter Savodnik

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This month, the Free Press Book Club is hosted by Peter Savodnik, who has two book recommendations: one old, and one new. (Illustration by The Free Press)

Last month, we launched The Free Press Book Club, in which one of our writers recommends a new book they love along with a classic work from the past echoing its themes.

In May, Nellie Bowles praised P.J. O’Rourke’s Parliament of Whores—and the joys of political satire—and paired it with, what else? Her own book, Morning After the Revolution. (Did we mention it became a New York Times bestseller?)

Today, Free Press columnist Peter Savodnik picks Triumph of the Yuppies by Tom McGrath, who argues that the rise of the “young urban professional” in the ’80s corrupted America for good. Peter is matching this book with the classic Bright Lights, Big City by Jay McInerney, who became the unofficial “spokesman for the yuppies” after publishing his breakout novel in 1984.

Below, you’ll find an essay from Peter about how yuppies came to be such an influential and corrosive force in our culture—ultimately leading to the election (and possible reelection) of Donald Trump. And if you’re a paid subscriber, we have a special treat for you. At the end of this piece, you can watch Peter in conversation with Tom McGrath and Jay McInerney about the legacy of the yuppie. They discuss Boomers, Wall Street, the culture of consumerism, a few questions from Free Press readers, and ultimately, they answer the bigger question: What can yuppies teach us about America today?

If you’re not already a paid subscriber, become one now to join our monthly book club. You can watch Peter’s conversation, comment on this essay, and get invited to future in-person book club events. (More on that later!):

Subscribe now

Meanwhile, send us your thoughts about yuppies at books@thefp.com, and consider buying Bright Lights, Big City and Triumph of the Yuppies from the good people at Bookshop, where every purchase through these links earns a commission for The Free Press. Or if you’re an Amazon customer, click here for Tom’s book or here for Jay’s.

And now, here’s Peter on the Triumph of the Yuppies:

My wife and I were at a dinner party a few months ago, in the Hills, in Los Angeles. 

Everyone was in their late 40s or early 50s, and there was a weariness that permeated the conversation—no one wanted to talk about the election, or the border, or China, or AI, or the encampments, or even Ozempic (which, I suspect, two or three people there were injecting regularly). Instead, we talked around the news. There was a vague longing for The Great Before. Before the screens, the brands, the narratives, the curators, the audience-builders. Before there was a conspiracy theory, or theories, swirling around literally everything.

The Great Before—“the time before everyone went crazy,” as our host put it—is the quasi-mythological, prelapsarian America we grew up in: the ’80s. 

This is the thing you need to bear in mind about the ’80s: the gargantuan, unapologetic success of it all.

It wasn’t just about money. It was about ostentatiousness, and, really, the celebration of ostentatiousness. “Material Girl” was a hit. Family Ties was a hit. Working Girl was a hit, with its famous, wince-inducing line, uttered by Melanie Griffith: “I have a head for a business and a bod for sin—is there anything wrong with that?” 

It was also about the American Dream—which had been battered by Vietnam, stagflation, crime, the Soviet invasion of Afghanistan, the Iranian storming of the U.S. embassy—suddenly rising once again. It was morning in America, as Ronald Reagan reminded us, and the problem was not us, but the communists and big government.

The subtext of all this amounted to an updated social Darwinism: our things were a testament to our national superiority, and our duty as Americans was to keep acquiring them. If we didn’t, could we really say we were superior to everyone else?

All of which is to say that it was not a terribly introspective moment.

Had it been more introspective, we might have realized that the rampant materialism of the yuppie led to a division that now threatens to undo our republic. 

That is the suggestion of my Free Press Book Club pick today: Tom McGrath’s Triumph of the Yuppies: America, the Eighties, and the Creation of an Unequal Nation. While a lot of people made a great deal of money in the ’80s, McGrath writes that the era also fundamentally changed the country for the worse. And we are still living inside that country—whether we realize it or not. 

(Grand Central Publishing)

Specifically, he argues that America, “in its push to revive itself, in its zeal to recapture the dominance and prosperity of the postwar era,” ultimately ended up “elevating self-interest over any sense of the common good.” In short, “the country had created a new economic and social order that wouldn’t easily be undone.”

We all know what the yuppie looks like—he’s the guy in the Hugo Boss power suit with the pocket square, the Rolex, the monogrammed silk suspenders, crushing it with his fellow investment bankers, throwing back gin buck cocktails at the Harvard Club. 

But where did this chump, with his unslakable shallowness, come from?

In the late 1970s and early ’80s, immediately prior to the rise of the yuppie, there was—imagine this, young people of 2024!—a great deal of anxiety about the future.

“The economic burden fell particularly hard on the Baby Boom generation, who were twice as likely to be unemployed as their parents had been in the ’50s and who, even if they had jobs, hardly felt like they were getting ahead,” McGrath writes. Adjusted for inflation, he notes, young people’s salaries actually decreased by $300 annually from 1970 to 1980.

This anxiety, he argues, led to a renewed focus on money and ambition and making all the right decisions—about where one went to school, what one majored in, where one moved after college.

Or who one married, according to the yuppies quoted in McGrath’s book.

Like 28-year-old Robert Drumheller, who told Newsweek in 1981, that “it was very important for me to marry a professional person. One of my goals was to have a high standard of living, and with two incomes you get to the easy life much faster.”

All of a sudden, there was a race for jobs and promotions and spouses, and a relatively small number of young people surged ahead. In 1985, the Chicago Tribune estimated there were 4.2 million yuppies, or 5 percent of all Baby Boomers. Everyone else had been left behind. The era of shared, widespread, upward mobility that had characterized the ’50s and ’60s and petered out in the ’70s, was officially over.

Yuppie America, McGrath told me, was “where you really start to see this divide in America along economic and educational lines.”

It was in May 1980 that the journalist Dan Rottenberg, writing in Chicago magazine, coined the term yuppie, McGrath writes. 

But it would take a few years before the public really became aware of this phenomenon—and before the phenomenon became aware of itself.

Then, in September 1984, Vintage Books published Jay McInerney’s Bright Lights, Big City, catapulting McInerney—then 29 and living on Manhattan’s Lower East Side—into something of a star.

“I woke up one morning right after the book was published,” McInerney told me, “and it was published to very little fanfare initially, but The Wall Street Journal picked up on it very quickly, and they announced that I was the spokesman for the yuppies, which kind of horrified me.”

(Vintage Books)

Interestingly, the term yuppie never appears in Bright Lights, Big City. In 1983, when he wrote the novel, it was not yet popular; by the time the novel came out, McInerney said, “We were deep in the middle of this thing.”

In Bright Lights, McInerney’s unnamed, second-person protagonist, who inhabits the periphery of the yuppie universe, offers the first vivid account of this emergent, slightly horrifying species.

On the one hand, he is a New Yorker fact-checker and an aspiring novelist who fashions himself a man of letters—definitely not a yuppie. On the other hand, McInerney said, the protagonist’s best friend-slash-coke dealer, Tad Allagash, “has really no values except having more fun than everybody else and looking good while doing it, so there’s no question that I was chronicling that world.”

After Bright Lights, Big City took off—Triumph of the Yuppies notes that it sold 10,000 copies in its first three weeks and New York City bookstores couldn’t keep it in stock—McInerney had to change his phone number.

“People were calling me up to ask me advice on how to get to these various places” that he wrote about in the novel, “including quite a number that I just made up,” McInerney said. “There is no Lizard Lounge, but a lot of people wanted to know what street it was on.”

McInerney told me the new yuppie materialism amounted to “a rejection of parental values”—TV dinners, the suburbs, all the assumptions that had governed postwar, middle-class life.

What distinguished this boom time from previous boom times, McGrath added, was not simply the ferocity with which yuppies went about buying their Porsches and Cuisinarts and Julian Schnabel paintings and pretty much everything at Sharper Image. It was the nature of the materialism itself. 

Earlier generations of Americans had subscribed to an “inclusive materialism,” McGrath told me—it was “a keeping up with the Joneses era,” when everyone shopped at Sears. But for yuppies, “it’s more of an exclusive materialism. ‘I’m going to own this thing, because most people do not have it, and it’s a way of setting myself apart, as opposed to a way of being part of the community.’ ” 

“A new generation of young professionals wanted something more, something less common. The buzzword that people started using was quality. The things they purchased would be, like the lives they were trying to create for themselves, excellent.”

By 1985, the anti-yuppie backlash had begun. DIE YUPPIE SCUM started to appear on buildings and streetlamps downtown.

Then, on October 19, 1987, the stock market crashed—with the Dow Jones losing nearly 23 percent of its value, or $500 billion, in a single day. The era of the yuppie was apparently dead.

McInerney smirked when I suggested as much. “Yuppie culture is like the undead,” he told me. “It persisted and thrived and metamorphosed.” 

In fact, both authors noted that the spirit of the yuppie is now alive and well in the ur-yuppie known as Donald Trump. Ironically, his 2016 election came about, McGrath writes, because “families at the top of the economic pyramid controlled 79 percent of all wealth in America, up from 60 percent in the 1980s.”

By then, the long-percolating anti-yuppie sentiment in blue-collar America had curdled into an angrier anti-elitism.

And the billionaire Donald Trump “somehow persuaded many working-class Americans that he was on their side.”

I loved talking to both of these writers and reading Triumph of the Yuppies and rereading Bright Lights, Big City. If you’d like to learn more about New York in the go-go ’80s, Ivan Boesky, Tad Allagash, the story behind the rise of Madonna, and Bolivian Marching Powder (read the novel, people), scroll down:

To listen to Peter’s discussion with Tom McGrath and Jay McInerney, become a subscriber today. You’ll also be able to continue the conversation in the comments.

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June 28, 2024 Heather Cox Richardson

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There is huge news today: in the case of Loper Bright Enterprises v. Raimondo, the Supreme Court overturned the Chevron defense doctrine that underpins the administrative state. 

I am putting that down as a marker because I’ve had a very busy week of travel and writing (the paperback edition of Democracy Awakening is coming out in October and I am working on a new afterword) and I am just too tired to cover it and its history well tonight. 

Instead, tonight I want to make a note of something that has been nagging at me for weeks now: Trump’s focus on 32-year-old Wall Street Journal reporter Evan Gershkovich, who was arrested by Russian officers in March 2023 and is currently on trial for the trumped-up charge of espionage. The State Department considers him “wrongfully detained,” a rare designation indicating that the person is being held by a hostile government as a bargaining chip. That designation means the U.S. government will do all it can to secure his release. 

At least three times now, Trump has interfered with those negotiations by vowing that Russian president Vladimir Putin will release Gershkovich for him and him alone. He said it in last night’s CNN debacle, where he also made a big deal out of the idea that Putin will do it as a favor, without an exchange of money.  

He said something else last night in his slurry of words that jumped out. Somewhere in his discussion of Putin’s invasion of eastern Ukraine in February 2022, Trump said: “Putin saw that, he said, you know what, I think we’re going to go in and maybe take my—this was his dream. I talked to him about it, his dream.”

Special Counsel Robert Mueller’s 2019 report on Russian interference in the 2016 presidential election explained that Paul Manafort, Trump’s campaign manager and then conduit to Russian operatives, in summer 2016 “discussed a plan to resolve the ongoing political problems in Ukraine by creating an autonomous republic in its more industrialized eastern region of Donbas, and having [Viktor] Yanukovych, the Ukrainian President ousted in 2014, elected to head that republic.” 

Manafort had helped to get the pro-Russian oligarch Yanukovych into office, and when Yanukovych fled to Russia after the Ukrainian people threw him out, Manafort was left unemployed and in debt to other oligarchs. When he went to work for Trump, for free, he promptly wrote to his partner Konstantin Kilimnik, whom the Republican-dominated Senate Intelligence Committee identified in 2020 as a Russian operative, asking how “we” could use the appointment “to get whole,” and made sure that the Russian oligarch to whom he owed the most money knew about his close connection with the Trump campaign (p. 135). 

The Mueller Report continued: “That plan, Manafort later acknowledged, constituted a ‘backdoor’ means for Russia to control eastern Ukraine” (p. 140). The region that Putin wanted was the country’s industrial heartland. He was offering a “peace” plan that carved off much of Ukraine and made it subservient to him. This was the dead opposite of U.S. policy for a free and united Ukraine, and there was no chance that former secretary of state Hillary Clinton, who was running for the presidency against Trump, would stand for it. But if only Trump were elected….

And, in November 2016, he was.

According to the Republican-dominated Senate Intelligence Committee, Manafort’s partner and Russian operative Kilimnick wrote that “[a]ll that is required to start the process is a very minor ‘wink’ (or slight push) from D[onald] T[rump] saying ‘he wants peace in Ukraine and Donbass back in Ukraine’ and a decision to be a ‘special representative’ and manage this process.” Following that, Kilimnik suggested that Manafort ‘could start the process and within 10 days visit Russia ([Yanukovych] guarantees your reception at the very top level, cutting through all the bullsh*t and getting down to business), Ukraine, and key EU capitals.’ The email also suggested that once then–Ukrainian President Petro Poroshenko understood this ‘message’ from the United States, the process ‘will go very fast and DT could have peace in Ukraine basically within a few months after inauguration’” (p. 99).

According to the Senate Intelligence Committee, the men continued to work on what they called the “Mariupol Plan” at least until 2018.

In last night’s debate, Trump insisted that Putin never would have invaded Ukraine on his watch (although Putin in fact continued his 2014 assault during Trump’s term, and Trump tried to withhold support for Ukraine). 

After Russia invaded Ukraine again in 2022, Jim Rutenberg published a terrific and thorough review of this history in the New York Times Magazine, pointing out that Putin’s attack on Ukraine looked different with this history behind it. Once Biden took office in 2021, the many efforts of the people around Trump, including most obviously Rudy Giuliani, to influence Ukrainian politics through their ties to the White House were over. 

“Thirteen months later,” Rutenberg wrote, “Russian tanks crossed the Ukrainian frontier.” Once his troops were there, Putin claimed he had annexed Donetsk, Luhansk, Zaporizhzhia, and Kherson, two of which were specifically named in the Mariupol Plan, and instituted martial law in them, claiming that the people there had voted to join Russia.   

Last night, Trump claimed that the Ukrainians are losing the war and described how sad it was that their country is being destroyed (without mentioning that it is Putin’s unprovoked war that is doing that damage). He also significantly exaggerated how much money the U.S. has contributed to Ukraine’s defense. 

That misrepresentation lines up with Putin’s offer of Friday, June 14, 2024, in a “peace proposal” to Ukraine: Ukraine would give up Donetsk, Luhansk, Zaporizhzhia, and Kherson, including far more territory than Putin’s troops occupy, in exchange for a ceasefire. Putin said, “If Kyiv and the Western capitals refuse it, as before, then in the end, that’s their…political and moral responsibility for the continuation of bloodshed.” He also demanded an end to all sanctions and that Ukraine abandon its plan to join the North Atlantic Treaty Organization (NATO). (Ukraine president Volodymyr Zelensky rejected the plan and noted that there is no reason to think Putin will stop his land grab once his forces regroup.) 

So when Trump last night said about the 2022 invasion, “Putin saw that, he said, you know what, I think we’re going to go in and maybe take my—this was his dream. I talked to him about it, his dream,” it sounded as if he had been in on the Mariupol Plan. And when he talked about how the war needed to end, especially in light of Putin’s recent “peace” plan, it sounded as if perhaps he still is. 

And he promised, yet again, that he and he alone could get Gershkovich released.

Notes:

https://www.npr.org/2024/06/26/nx-s1-5019408/american-journalist-evan-gershkovich-is-on-trial-for-espionage-in-russia

https://www.cbsnews.com/news/evan-gershkovich-wall-street-journal-reporter-wrongfully-detained-russia-what-does-that-mean/

https://www.intelligence.senate.gov/sites/default/files/documents/report_volume5.pdf

https://www.justice.gov/archives/sco/file/1373816/dl

https://www.nytimes.com/2022/11/02/magazine/russiagate-paul-manafort-ukraine-war.html

https://www.washingtonpost.com/world/2024/06/14/vladimir-putin-demands-war-ukraine/

https://www.aljazeera.com/news/2023/12/11/russia-to-hold-presidential-election-in-annexed-ukrainian-regions-interfax

https://www.reuters.com/world/europe/putin-says-russian-held-regions-ukraine-endorse-their-choice-join-moscow-2023-09-29/

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