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Apocalypse Not: I Got Engaged in the Mud at Burning Man Nick Gillespie

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Burning Man “participants” pause under a double rainbow after rains turned the festival site in Nevada’s Black Rock Desert into a mud pit. (Julie Jammot via Getty Images)

It was early Friday afternoon, right after my campmates and I exited a completely naked yet surprisingly chaste group shower organized by soap maker Dr. Bronner’s, when the rains started in Black Rock City, the temporary metropolis in the usually blazing hot Nevada desert where Burning Man takes place every summer. 

Have you ever been pelted from above with Magic Foam and water shooting out of car wash–style cannons while soaping up and rinsing off with a few hundred strangers after five days of sweat, sand, and sunscreen?

I hadn’t. I’m 60 and a libertarian with a penchant for extreme experiences and mind-expanding chemicals, so you would think I’d have spent half of my life at the 37-year-old psychedelic Brigadoon that is Burning Man—a mystical village that emerges ex nihilo for a week or so in the run up to Labor Day and then disappears, like—well, magic foam. And this summer marked not only my first pelt from Dr. Bronner’s but also my first encounter with El Pulpo Magnifico (a gigantic mechanical fire-breathing octopus) and a tutorial in BDSM (hosted by a winningly low-key New Jersey refugee living in the Bay Area and teaching under the nom de Burn “Bad Boy”). 

And oh, yeah: getting engaged to the love of my life in the middle of the desert just hours before it became a giant mud puddle. In keeping with Burning Man’s alternative vibe, my betrothed, Sarah Rose Siskind, got down on one knee at the far end of the event’s playa and asked me to marry her. The easiest question I’ve ever answered.

Mazel tov! (Photo credit: Julie Kheyfets)

You don’t need to be chemically altered to be totally wowed by an endless procession of big and small art projects, performance pieces, and booming “sound camps” glowing and pulsing on an alkaline flat so bereft of life that it’s exceptionally rare even to spot a single insect. Most of the 70,000 attendees at Burning Man have little internet connection during their time on the playa, which adds a splendid disconnection from normal life. 

At the end of the festival, everything is packed up, down to the last tent stake and rolling paper, with the goal of picking up all “matter out of place” or MOOP. Everything is permissible as long as it is consensual and leaves no trace. 

As one of my campmates said, Burning Man is welcoming to all but not woke, an attitude sorely needed in the regular world. Often miscategorized as socialist because commerce is banned and gifting encouraged, the event is, in fact, the ultimate expression of a capitalist economy that throws off so much surplus wealth, it’s where tens of thousands of people can gather to create self-destructing artifacts. Burning Man takes place way up and beyond Maslow’s “hierarchy of needs,” and its function is to remind us all to be intentional and inspired rather than reactive and routine in our grind-it-out lives.

The total amount of precipitation was less than an inch. But that was more than enough to utterly transform these four square miles from the driest and dustiest place in America (think the surface of the moon, but with 90- to 100-degree temperatures and blinding sandstorms) into a massive puddle of mud that adhered to everything, especially shoes. 

You couldn’t walk more than a few feet without clayish muck sucking at your footwear and then sticking to them, building up so fast it felt like you were balancing on top of bowling balls, slipping and sliding every which way like Lucille Ball on roller skates and a heroic dose of LSD. Only days before, I’d been bicycling through whiteout conditions—dust storms so violent and complete I couldn’t see ten feet in front of me. Slowly, amid the haze, shapes formed as the wind receded and I’d find myself staring at a 30-foot mechanical Pegasus slowly flapping its wings, or a giant, talking tree made of blinking LED lights. Some 300 brave, crazy souls (including my fiancée) even chose to run a 31-mile ultramarathon in such conditions, starting before dawn and finishing as the sun climbed to the center of the sky, broiling everything in sight.

The mud-ocalypse meant that the titular climax of the weeklong event—the Saturday evening burning of “the Man” structure that towered out there in the desert—was delayed not once but twice. The ability to leave by car or truck was shut down for a spell and participants (there are famously “no spectators” at Burning Man) were told to party closer to home rather than range around the city checking out Thunderdome (a battle playground based on the 1985 Mad Max movie), Orgy Dome (based on 3,000 years of human excess), or the Triple D Diner (serving grilled cheese sandwiches and snappy patter based on post-war Americana). 

Art cars—psychedelic pirate ships and railroad engines, Pac-Man ghosts, fire- and music-spitting mechanical octopuses, giant penises—were prohibited from roaming the streets. And we were all advised to conserve food, water, and toilet paper so that it would last however many extra days we might be stranded in a place with no resources other than what we brought in.

Dry times at Burning Man 2023. (Photo credit: Becci Weiss)

Because of the weather, the presence of VIPs, the death of a participant (likely due to a drug overdose), and an excruciatingly slow Labor Day weekend news cycle, Burning Man became a top-of-the-fold news story for a press hungry for content. 

“Burning Man conditions are bordering on disaster with over 70,000 people trapped and sheltering-in-place after rains turned the playa into an undrivable mud pit,” reported SFGate

“Death Confirmed at Burning Man Festival as Rain Turns Desert to Mud,” blared a Wall Street Journal headline, which continued: “Thousands are stranded at the Nevada event, which attracts a mix of free spirits, artists, and Silicon Valley tech titans each year.” 

I suppose that the rain, like the snow in James Joyce’s “The Dead,” fell upon the billionaires and the rest of us equally. But truth be told, I encountered no celebrities or VCs dressed up as furries or Road Warriors or whatever. I’m sure they were out there among the tents and RVs and shift pods, but they were hardly the center of attention even if some of them exited in grand fashion (Chris Rock and Diplo hitchhiked out). Burning Man is nothing if not a multiverse in which you choose your own adventure.

Observers took delight in the apparent dislocation. “It’s always been ridiculous to stage a drugged-out street festival for helpless city people in such a hostile climate,” tweeted Chaos Monkeys author Antonio García Martínez, sniffing, “I’ve been out on the ‘playa’ myself, alone in the middle of summer, and gone way deeper into Black Rock than any burner ever does. It’s a harsh environment that should be taken seriously, but one that anyone who’s gone properly offgrid can handle.”

But here’s the thing: there was no crisis in Black Rock City any more than there was Ebola. Those documenting from afar called it a crisis, but that was wishcasting, not reporting, because there is something frustrating about other people having a good time that brings out the Menckian puritan in all of us. The rain came down and mucked things up royally, but nobody starved or spontaneously combusted. Folks by and large stuck by the event’s “10 principles,” which include radical self-reliance, radical self-expression, civic responsibility, participation, and communal effort. We shared not only food and supplies and dry spaces but usually tough-to-come-by Wi-Fi and Starlink access so we could check in with loved ones and alter flights and travel plans.

My campmates and I decided to leave early on Monday and made it all of two feet before our U-Haul truck got stuck in the mud. We let the ground dry out for a few hours, got a mighty push from our neighbors, and were off. We were no longer clean from our Magic Foam shower and we were exhausted from the heat and the mud and a lack of sleep. But we were also absolutely energized by a complete break in the routine we abide by the other 51 weeks of the year, and the random, unguarded encounters we enjoyed with each other and total strangers. 

I’ll be digging dust and mud out of my clothes and gear for weeks, if not months, to come, which will serve to remind me of my experience at Burning Man. Black Rock City isn’t a replacement for New York or San Francisco or wherever you call home, but it is a state of mind that’s worth visiting on a very regular basis, no matter the weather.

Nick Gillespie is an editor at large at Reason. In the past, he has been known to pinch-hit for Nellie on TGIF. Follow him on Twitter (now X) @nickgillespie and on Instagram at @gillespienick

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Also: We’re hosting our first live debate on September 13 at the Ace Theatre in Los Angeles! Has the sexual revolution failed? Come argue about it and have a drink. We can’t wait to meet you in person. You can purchase tickets now at thefp.com/debates.

 

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The ‘Wild, Wild West’ of the American Egg Donor Industry Rina Raphael

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How the U.S. Fertility Industry Preys on Female Egg Donors

Kaylene Breeding, who has donated her eggs six times and is now facing fertility issues. (Amanda Lucier for The Free Press)

Kaylene Breeding was always driven by a desire to help other women. In her twenties, she spent years volunteering at women’s charities. That’s when an idea she had considered since high school—donating her eggs—seemed like the “next step” in her volunteering. She would be helping a family in the “utmost way possible,” she recalls thinking.

Breeding, now 36, first heard about egg donation when she was a teenager and her local radio station in Oregon constantly aired commercials inviting young women to become donors. Breeding told me that when she reached her late twenties and wasn’t ready to have children, she decided to do something good with her eggs in the meantime.

Breeding donated her eggs six times. Twice these were “altruistic egg donations,” meaning she was paid by the recipient only for her medical and travel expenses. Her payment for the other donations was between $7,500 and $9,000. Out of all these donations, only one resulted in children. That was a set of twins born to a gay male couple in Israel. All she knows about the children is that they were born.

Today, Breeding, who has no children of her own, is struggling with her own compromised fertility. She is facing a hysterectomy because of severe endometriosis and adenomyosis, debilitating conditions in which endometrial tissue grows where it shouldn’t. She’s in chronic pain during exercise, ovulation, and sex.

Breeding’s doctors believe this is the result of donating her eggs, which required pumping her body with sky-high levels of estrogen. Believe is the key word here, as they can’t quite confirm it. There is little research on the long-term medical consequences of egg donation.

By now Breeding, who works in the aviation industry, knows a lot about those consequences. She is a moderator and administrator of We Are Egg Donors, a private Facebook support and advocacy group that counts over 2,000 past and current members. She reads many stories similar to hers of post-donation medical conditions. “Nobody wants to do the research because, frankly, I’m assuming they’re afraid of what we would discover,” she told me.


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A Chinese national, charged with fraud by the SEC, just sent Donald Trump $18 million Judd Legum

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Justin Sun, founder of Tron and CEO of BitTorrent, speaks on November 4, 2015 in Beijing, China. (Getty Images/Visual China Group)

Chinese Crypto entrepreneur Justin Sun paid $6.2 million for a banana — sold by Sotheby’s as conceptual art — and then ate it last Friday.

The banana is not Sun’s most notable recent purchase.

On November 25, Sun purchased $30 million in crypto tokens from World Liberty Financial, a new crypto venture backed by President-elect Donald Trump. Sun said his company, TRON, was committed to “making America great again.”

World Liberty Financial planned to sell $300 million worth of crypto tokens, known as WLF, which would value the new company at $1.5 billion. But, before Sun’s $30 million purchase, it appeared to be a bust, with only $22 million in tokens sold. Sun now owns more than 55% of purchased tokens.

Sun’s decision to buy $30 million in WLF tokens has direct and immediate financial benefits for Trump. A filing by the company in October revealed that “$30 million of initial net protocol revenues” will be “held in a reserve… to cover operating expenses, indemnities, and obligations.” After the reserve is met, a company owned by Donald Trump, DT Marks DEFI LLC, will receive “75% of the net protocol revenues.”

So before Sun’s purchase, Trump was entitled to nothing because the reserve had not been met. But Sun’s purchase covered the entire reserve, so now Trump is entitled to 75% of the revenues from all other tokens purchased. As of December 1, there have been $24 million WLF tokens sold, netting Trump $18 million.

Sun is also joining World Liberty Financial as an advisor, making Sun and the incoming president business partners.

While Trump has the cash, Sun’s tokens are effectively worthless. To comply with U.S. securities law, WLF tokens are “non-transferable and locked indefinitely in a wallet or smart contract until such time, if ever, [WLF tokens] are unlocked through protocol governance procedures in a fashion that does not contravene applicable law.” The only thing that Sun can do with his tokens is participate in the “governance” of World Liberty Financial. Right now, the only thing World Liberty Financial does is sell tokens.

Any foreign national paying an incoming president $18 million weeks before entering the White House should raise red flags. Sun’s purchase is even more alarming because the Securities and Exchange Commission (SEC) is currently prosecuting him for fraud.

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The SEC’s ongoing prosecution of Sun

On March 22, 2023, the SEC charged Sun and three companies he owns. The SEC accused Sun of marketing unregistered securities and “fraudulently manipulating the secondary market” for a crypto token “through extensive wash trading.” Wash trading involves “the simultaneous or near-simultaneous purchase and sale of a security to make it appear actively traded without an actual change in beneficial ownership.” In other words, according to the SEC, Sun made it seem like there was a lot of interest in crypto tokens he issued when much of the trading was fraudulent and manufactured by Sun.

The SEC also charged Sun with “orchestrating a scheme to pay celebrities to tout” his crypto tokens “without disclosing their compensation.” Federal law requires people who endorse securities to “disclose whether they received compensation for the promotion, and to specify the amount.” The celebrities involved included Lindsay Lohan, Jake Paul, and Soulja Boy.

Lohan paid $40,000, and Paul paid about $100,000 to settle the charges against them without admitting liability. Soulja Boy did not respond to the lawsuit, and a default judgment was issued against him.

Sun posted on X that he believes the SEC “complaint lacks merit” and complained that “the SEC’s regulatory framework for digital assets is still in its infancy and is in need of further development.”

The litigation against Sun is ongoing, with a federal judge considering a motion by Sun’s attorneys to dismiss the charges. The current SEC Chairman, Gary Gensler, who announced the charges against Sun, will step down when Trump takes office in January. A new SEC commissioner appointed by Trump could settle or dismiss the charges against Sun.

How Trump can use the power of the presidency to unlock hundreds of millions in profits for himself

Through World Liberty Financial, Trump can reap massive personal profits from creating a more permissive regulatory environment for crypto ventures.

In addition to his 75% share of revenues over $30 million, Trump’s company was also awarded 22.5 billion WLF tokens. At the current sale price, these tokens are worth more than $300 million. That is more than 20 billion tokens being offered for sale publicly. (This makes the “governance” value of WLF tokens, which was already questionable, effectively worthless. No matter how many tokens you own, Trump will always be able to outvote other token holders.)

Right now, Trump’s tokens — like those purchased by Sun — are worthless because they cannot be transferred. But Trump could appoint a new SEC chairman who is friendly to the crypto industry and who would create new rules allowing the WLF tokens and similar crypto assets to be legally traded. If the price of the tokens increases when they hit the open market, which is a possibility for a crypto token backed by the President of the United States, the value of Trump’s tokens could be in the billions.

That appears to be exactly the path Trump is taking. WIRED reports that Trump is “asking the crypto industry to weigh in on potential picks.” Among the leading contenders is Paul Atkins, a former SEC Commissioner, who, since leaving the agency in 2008, has run a consulting firm that works with crypto companies. Atkins is also co-chair of the Token Alliance, an initiative of the Chamber of Digital Commerce, the lobbying group for the crypto industry. He is also a member of the Chamber of Digital Commerce’s Board of Directors.

Another top contender, former SEC General Counsel Robert Stebbins, has said that the SEC should “pause most of its crypto lawsuits while clearing a path for the firms to do business without the overhang of litigation.” But Stebbins’ candidacy underscores the need for Sun to forge a favorable relationship with Trump. Stebbins acknowledged that, even if it takes a more permissive view toward the crypto industry, it may want to consider continuing to pursue litigation involving fraud.

Major media outlets obsessed with banana, ignore Sun’s payment to Trump

A foreign national under federal fraud prosecution making a purchase that results in $18 million cash payment to the president-elect has all the makings of a major scandal. But it has been virtually ignored by several major media outlets.

The New York Times, for example, has published five articles about Sun’s purchase of the banana but none about Sun’s $30 million purchase of WLF tokens and his business partnership with Trump. The Washington Post has published three articles about the banana, but its coverage of Sun’s purchase of WLF tokens was limited to one short paragraph in a larger editorial about the crypto industry. (The paragraph does not explain how Trump personally profits from Sun’s token purchase.) The Wall Street Journal did publish a short piece about Sun’s token purchase on its “Live Update” blog, but the piece was not viewed as significant enough to be included in the print edition. The paper published two articles, plus a video, focused on the banana. One of the Wall Street Journal articles about the banana was published on the front page of the paper.

 

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Poetic Justice for Jay Bhattacharya. Plus. . . Joe Nocera

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Poetic Justice for Jay Bhattacharya. Plus. . .

Jay Bhattacharya speaks at the Forbes Healthcare Summit in New York City on December 5, 2023. (Anthony Behar via AP Images)

It’s Monday, December 2. This is The Front Page, your daily window into the world of The Free Press—and our take on the world at large. Coming up: Biden pardons Hunter, is Tulsi Gabbard really a Russian asset?, a migrant gang member robs a New York prosecutor and smiles about it, plus much more.

But first: Karma comes to the National Institutes of Health.

If you’re a regular reader of The Free Press, you know Stanford University scientist Jay Bhattacharya, Donald Trump’s pick to run the NIH, is someone we admire. In 2020, when most scientists who doubted lockdowns and school closings were the right response to Covid-19 were too afraid to speak up, Bhattacharya was fearless in his dissent. In October 2020, he was one of three co-authors of the Great Barrington Declaration, which proposed a strategy of protecting the most vulnerable but otherwise reopening the country. For suggesting such “heresy,” Bhattacharya was attacked by the media and dismissed by many of his fellow scientists. He and his co-authors were also the target of fury inside the NIH, with its then-head Francis Collins calling for a “take down” of the declaration’s ideas.

Shamefully, in a country that claims to value free speech, Bhattacharya was also censored by the big social media companies. As we note in an editorial today, “the company now known as X put Bhattacharya’s account on a Trends Blacklist, which dramatically suppressed the visibility of his posts. YouTube, meanwhile, censored a video of a public policy roundtable with Bhattacharya and Florida governor Ron DeSantis because the Stanford scientist suggested—correctly—that the evidence for masking children was weak. Google, Reddit, and Facebook also censored mere mentions of the Great Barrington Declaration.”

We now know that the three authors of the declaration had it right all along. So it feels like poetic justice that a man who was smeared and censored by the country’s medical establishment has been nominated to run the very agency that called for his takedown. The critics are still howling, but we’re convinced he’s the right man for the job.

Read our editorial, “Poetic Justice for Jay Bhattacharya.”

The Tulsi Gabbard Smears Are Unfounded, Unfair, and Unhelpful

In the days and weeks to come, Team Trump will announce more nominations, and we will cover the major ones. Today, along with Jay Bhattacharya, we’re looking at the case of Tulsi Gabbard, who was nominated last month for director of national intelligence—a role that will put her in charge of the entire intelligence community.

In the midst of two hot wars and more trouble brewing across the globe, this appointment could not be more important. Consider what’s happening now in Syria, where rebels have overtaken much of Aleppo, the country’s largest city, and continue to make inroads elsewhere in the country amid fierce fighting. It doesn’t inspire confidence that, while serving as a member of Congress in 2017, Gabbard met with Syrian president Bashar al-Assad—the man who killed hundreds of his own people, including children, with chemical weapons four years earlier. Furthermore, after Russia invaded Ukraine in February 2022, rather than rebuking Vladimir Putin for his aggression, Gabbard announced in a video message that “It’s time to put politics aside and embrace the spirit of aloha.”

For Gabbard’s critics, this proves she not only holds contrarian foreign policy views, she’s a full-on Russian asset. Meanwhile, our columnist Eli Lake is having none of it. As he points out in his piece today, Gabbard is a lieutenant colonel in the U.S. Army Reserve who served in Iraq, and a patriot who should be given the chance to explain her beliefs in a confirmation hearing. “If she persuasively clarifies how her views have developed, then she should have the chance to serve,” he writes. Read Eli’s piece on why the smears against Gabbard are “unfounded, unfair, and unhelpful.”

“No Wonder He’s Smiling. He’s Gotten Away with It So Many Times.”

Brandon Simosa is one of the nearly 215,000 migrants New York City has taken in since spring 2022—a result of the Biden administration’s lenient border policies. On November 19, the 25-year-old Venezuelan was arrested for robbing a woman in her apartment building and masturbating in front of her while she stood terrified, cowering in the corner of her stairwell.

It gets worse. Simosa is a member of Tren de Aragua, the violent Venezuelan cartel that is sparking a crime wave across the U.S. And even though he arrived in the city only last June, Simosa had previously been arrested six times. Each time, he was set loose upon the city to wreak more havoc.

But this time, Simosa chose the wrong victim. The woman he robbed, who has not been identified, works for Manhattan district attorney Alvin Bragg, the man whose job it is to put criminals like Simosa in prison. And yet here, the irony is extra thick, because Bragg isn’t locking up as many criminals as his predecessors did. In fact, that’s exactly what Bragg set out to achieve. After he took office on January 3, 2022, he explicitly stated that several crimes, like prostitution and resisting arrest, would get a pass on his watch.

Now, New York City “is a great place to set up shop for a criminal,” said Hannah Meyers, a former counterterrorism officer for the NYPD who is now the director of policing and public safety at the Manhattan Institute. She says the case of Simosa is “a striking parable of how completely we’ve ceded law and order in this city.” Read Olivia Reingold’s piece on Simosa and the Big Apple’s big problem with migrant crime.

Joe and Hunter Biden in Nantucket, Massachusetts, on November 29, 2024. (Mandel Ngan via Getty Images)
  • On Sunday, with just 49 days left in his presidency, Joe Biden broke a promise to the American people: He issued a “full and unconditional pardon” to his son Hunter even though he vowed he would never grant him clemency for his crimes. This month, Hunter was due to be sentenced for three gun and tax felonies, for which he faced a total of 42 years in prison and $1.35 million in fines. Instead, Hunter will face no punishment for any offenses “he has committed or may have committed” from January 1, 2024 through December 1, 2024. Explaining his reasoning behind the pardon, Biden used an argument straight out of the Donald Trump playbook: He said his son was “treated differently” by the Justice Department. “From the day I took office, I said I would not interfere with the Justice Department’s decision-making, and I kept my word even as I have watched my son being selectively, and unfairly, prosecuted.” Our own Eli Lake, who has written extensively about the use of lawfare against Trump, believes that Hunter has actually been the beneficiary of the opposite treatment: favoritism. Case in point: The Justice Department hit Trump advisers with charges under the Foreign Agents Registration Act during the bogus Russia hoax scandal, but Hunter was never charged with any wrongdoing under that act even though he made millions lobbying foreign countries when his dad was vice president. As news of the pardon hit, even the Democratic governor of Colorado, Jared Polis, said he was “disappointed” by Biden’s decision to “put his family ahead of the country.” In a tweet late on Sunday, Polis wrote that he understands Biden’s “natural desire to help his son by pardoning him,” but “this is a bad precedent that could be abused by later presidents and will sadly tarnish his reputation.”

  • One year after Hamas invaded Israel, killing 1,200 and taking over 250 hostage, 63 remain in captivity in Gaza. On Saturday, it was confirmed that 20-year-old Israeli American Edan Alexander is among them, after Hamas released a propaganda video showing him speaking out for the first time. In the video, Alexander begs Prime Minister Benjamin Netanyahu and president-elect Donald Trump not to forget him and his fellow hostages. Afterward, his mother Yael told thousands at a Tel Aviv rally that “My Edan, my love, we miss you so much.” She added that Netanyahu called her and “assured me that now, after the deal in Lebanon, the conditions are ripe to release you and bring you home”—referring to the 60-day ceasefire agreement between Israel and Hezbollah that has ended 13 months of armed conflict. Israel’s war with Hamas continues unabated for now.

  • Former presidential candidate—and newly appointed government cost-cutter—Vivek Ramaswamy slammed New York City for spending $220 million to turn the Roosevelt Hotel in Manhattan into a migrant shelter. The hotel, dubbed the “new Ellis Island,” has been housing illegal immigrants and asylum seekers in its 1,250 rooms since May 2023. In dire need of repair, the hotel is owned by the Pakistani government, which is using the $220 million in rent to avoid defaulting on its international debt, part of a bailout package from the International Monetary Fund.

  • Donald Trump’s latest controversial nomination, Kash Patel for head of the FBI, is getting early support from Republican legislators. In an announcement on Saturday, Trump cited Patel’s efforts to expose “the Russia hoax,” as the president-elect calls it, as an example of his commitment to the Constitution and agency reform. Patel, a former federal prosecutor and public defender, said he would “shut down the FBI Hoover Building on day one, and reopen it the next day as a museum of the deep state.”

  • After months of heated debate, the United Kingdom’s parliament voted to allow medically assisted suicide for terminally ill patients. However, some disabled people are afraid the new law is not neutral, and could put pressure on vulnerable patients to end their lives—creating a slippery slope toward future bills sanctioning euthanasia for the disabled, the poor, and the depressed. For a deeper dive into the national conversation on this bill, read Madeleine Kearns’ piece, “Should a Government Help People Die?

  • Russian and Syrian forces launched air strikes yesterday on rebel territory in northwest Syria, leaving more than 300 dead, including 20 civilians. The rebels, who captured Aleppo in a surprise attack, now control a broad stretch of land in the west and northwest of the country. Their breach of Aleppo has reignited the Syrian civil war and given insurgent militias the first upper hand since their nadir in 2016, when Assad’s government recaptured the part of the city controlled by rebels.

  • In one of those annual rituals that rank right up there with Groundhog Day, the Oxford University Press, which publishes the Oxford English Dictionary, has announced its word of the year: brain rot. According to the BBC, “It is a term that captures concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media. The word’s usage saw an increase of 230 percent in its frequency from 2023 to 2024.” Other contenders included demure, dynamic pricing, and romantasy (romantasy?). We do have one question: Isn’t brain rot two words?

The Making of America’s Most Famous Cheerleaders

The Dallas Cowboys Cheerleaders aren’t just a famous pom-pom squad. They’re an American icon that has performed live with Dolly Parton and the band Queen, and danced to AC/DC’s “Thunderstruck” for more than 41.8 million viewers at home. Wannabe members face a lower acceptance rate than most Ivy League schools. But it wasn’t always this way.

Back in 1991, one woman transformed the DCC from a dance team burning through cash into a fully-fledged operation with the brand recognition of a Fortune 500 company.

That woman is Kelli Finglass, the director of the Dallas Cowboys Cheerleaders, who is somewhere between a drill sergeant and a mama bear. In a new episode of Honestly, Bari met with Finglass and asked her lots of burning questions, such as: How did she create a team culture of dedication and precision? What’s the line between compassion and hard-nosed management? And how does she retain America’s best dancers when any of them could easily achieve TikTok stardom overnight?

“I personally like people that want to be a part of a team and aren’t just trying to get followers,” Finglass told Bari. Click below to hear their full conversation.

Last Call to Save 25% on Your Subscription!

Finally, just in case you missed it (and honestly, how could you have missed it?), The Free Press is offering 25% off a yearlong subscription to all our great content. For just $60, you can access all our journalism—Nellie’s TGIF, Douglas Murray’s Things Worth Remembering, and much more. Plus, you’ll get the satisfaction of knowing you’re helping build a journalistic institution worthy of your trust. Click here to grab this deal before it ends today.

Joe Nocera is the deputy managing editor of The Free Press and the co-author of The Big Fail. Follow him on X @opinion_joe, and read his piece, “How a French Whale Made $85 Million off Trump’s Win.”

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