Crypto News
Gimme Shelter: Withdrawing From The Music Industry
This article is featured in Bitcoin Magazine’s “The Withdrawal Issue”. Click here to subscribe now.
A PDF pamphlet of this article is available for download.
Music Industry Misfortune
The music industry is notorious for preying on the artists on which its existence depends. In the early days of recorded music, this exploitation started with unfavorable contracts, depriving musicians of the fruits of their labor while record labels made all the money. The mistreatment has since evolved into the Live Nation Entertainment monopoly, where the company has a nearly exclusive hold on the ticket market (thanks, Ticketmaster!) and an equally tight grasp on the event side, where the company owned at least 259 venues worldwide as of 2021, and where many of their ticketed concerts are held.
Ticketmaster has long faced the ire of musicians and die-hard fans fed up with surreptitious order processing fees. In 1994, Pearl Jam made a complaint to the Justice Department accusing the company of being a monopoly. No action was made at that time, but Ticketmaster faced and lost a similar lawsuit in 2003. The company was ordered to pay $400 million in credits to 50 million ticket buyers. This author was able to cash in about $20 for a single concert, which nearly canceled out the service fees, but didn’t even begin to cover the cost of the ticket.
In more recent news, Swifties sued Ticketmaster and Live Nation when presale tickets to Taylor Swift’s “Eras Tour” sold out instantly. They were listed for thousands of dollars on resale within minutes on the same site the original tickets were sold, prompting a Senate Judiciary hearing in January 2023. Singer and songwriter, Clyde Lawrence, explained how Live Nation Entertainment serves three roles: promoter, venue, and ticketing company. He shared, “Due to Live Nation’s control across the industry, we have practically no say or leverage in discussing these line items, nor are we afforded much transparency surrounding them”. From a ticket with a face value of $42, an artist might end up with only $6 of that sale.
Ultimately, musicians’ challenges with profitably monetizing their work has been a problem since greedy bigwigs realized they could make a buck on the backs of creatives who just wanted to hone their craft and make a respectable living.
In order to bring in money, musicians had to fit the arbitrary mold that record labels made using their industry’s influence and power to shape culture by picking what type of music would get the most airtime and send the media magnates’ message of choice. Read: “The Secret Meeting that Changed Rap Music and Destroyed a Generation”.
While artists often just want to write music and spread their tunes to as many people as possible, records, 8-tracks, cassettes, and CDs are only the tip of the iceberg of financial success. Over time, artists have had to rely more and more on touring to promote an album, sell merchandise, and make money through ticket sales. As mentioned above, ticket sales are no longer a viable source of revenue (though perhaps they never were), and record label contracts haven’t ever been a favorable agreement.
The earlier problems of the music industry are still prevalent, though less so from legacy record labels and more so from the centralization of the live music industry, exacerbated with the digitization of music through streaming platforms. In the case of Spotify, what artists receive per stream is between $0.003 to $0.005. On average, TIDAL pays out around $0.013 per stream. Music streaming platforms are not the only platforms at fault. According to Google Play Music data, music content on YouTube gets $0.00676 per stream on average.
These are not exactly eye-popping numbers and make it difficult for all but the most famous artists to earn a living. A musician who is able to get one million streams makes $5,000 from Spotify, assuming they meet the requirements for the higher-end payscale. Barely enough for a month’s rent and food. And that doesn’t consider the bands who split their profits among multiple members, writers, and producers.
But thanks to the advent of an internet-native currency, there is a brand new opportunity to completely reinvent the structure of the music industry, pairing bitcoin with digitized music.
Value-4-Value
The value-for-value model is a game-changer to monetizing creative works in a world of infinite content. It provides the viewer with the completely voluntary ability to give any amount of money directly to a content creator. With the use of the Lightning Network, micropayments of bitcoin can be sent immediately and effortlessly.
This model is different from the subscription-based structure where users have to put in a credit card and be charged on a monthly or annual basis in order to access the entire body of work across a certain publication, platform, or creator.
The story is likely familiar. You see a captivating headline for an article you’re interested in reading, but when you click the link, you need to sign up and pay for a monthly subscription in order to get past the first paragraph. Chances are you left the page without reading, but what if you could’ve accessed it with a $0.10 instantaneous payment just by scanning a QR code?
Micropayments are simply impossible with the legacy financial system. PayPal takes a fixed $0.49 fee plus a 3.49% fee of the total transaction, so it’s preposterous to attempt a $0.10 donation to creators in that way. Ignoring credit card minimums, processing fees are usually around 3%, so if you tried tipping $0.10, the artist would only be left with $0.07. The Lightning Network creates the potential for bitcoin micropayments, but this description isn’t quite aligned with the value-for-value model.
In essence, a value-for-value pay structure puts the onus of support on the person engaging with the content. The person reading, listening, watching, or using the content can make a choice to pay as much or as little as they deem appropriate. Most users won’t pay anything. Some will pay a little and some will pay a lot. This type of monetization structure has been taking off with podcasts on podcasting 2.0 apps like Fountain, which allows podcasters to receive payment directly from users who choose to send them small amounts of bitcoin on a minute-by-minute basis from their own wallet. Similarly, the Nostr (“notes and other stuff transmitted by relays”) social media protocol allows users to connect a Lightning wallet and receive “zaps” for popular posts.
Now, this idea is starting to make waves in the music streaming world as well. Wavlake was created in order to develop and push forward the standards already being used in the podcasting 2.0 model. Sam Means and Michael Rhee designed Wavlake to give musicians an opportunity to directly monetize their work in a value-for-value economy. Musicians can upload music to the platform and instantly receive direct bitcoin payments from listeners and fans. Listeners can “boost” songs by setting a rate and sending bitcoin to artists as they listen and enjoy certain sections of music that resonate with them.
According to its founders, the idea of Wavlake is to “rethink how the music business works globally and start fresh”. Their main goal is to fix the music business to put artists in charge. They think that artists should be the ones that make the money off their music and not have to do extra things just to survive.
Joe Martin is one musician that sees the value in this new type of streaming service that directly supports musicians. “These platforms are building the tools for content creators to take back control of their work in a new and unique way”, he said.
Bitcoin opens the door for micropayments, which in turn, creates new circumstances for people to send value over the internet, removing the friction of geographical borders with different local currencies. Or as Martin put it, “The coolest thing about this, apart from the no-minimum amount, is that anyone around the world with an internet connected device could have sent me value, instantly, at no cost and with final settlement”.
Musicians finally have the tools to fully own the fruits of their labor. Bitcoin equips those who use it with full sovereignty over their finances and artists are no exception. Thanks to bitcoin micropayments over the Lightning Network and a new vision for supporting creators, a direct relationship between artists, their work, and their fans is finally available to us.
Not only can fans send value directly to their favorite artists, but they can also include comments with their donations, and other fans can participate by sending value and replies to commenters. Through this system, new types of borderless communities can form around the arts.
We haven’t even begun to scratch the surface of the full range of uses and benefits of the value-for-value model in general, let alone in the music industry. When artists and fans have a direct relationship with one another, there are countless and currently unimaginable trajectories of mutual benefit for both creators and listeners. With the breakthrough of a borderless, internet-native digital currency that runs on communication networks, the possibilities are as endless as the human imagination’s desire to be heard and understood. Musicians and music lovers everywhere can finally break free from the clutches of the exploitative industry and build a new, alternative system that truly serves creators and their fans.
This article is featured in Bitcoin Magazine’s “The Withdrawal Issue”. Click here to subscribe now.
A PDF pamphlet of this article is available for download.
From “The Withdrawal Issue”, Craig Deutsch offers Bitcoin and the value-for-value creator model as a means of withdrawing from a toxic music industry.
Crypto News
Detroit Aims to Drive Digital Asset Innovation on Day Three of the America Loves Crypto Tour
Crypto-natives and fans of Detroit rapper Big Sean flocked to the Lager House, just outside of downtown Detroit, for the third stop of the America Loves Crypto Tour. The event provided both an evening of live entertainment and a call to action to get out the crypto vote in the upcoming 2024 elections following previous stops in Arizona and Nevada.
Michigan is considered a battleground state, and the Stand With Crypto Alliance sees the state’s 940,000 bi-partisan Bitcoin and crypto owners — 25,000 of which are Stand With Crypto members — as potentially crucial for the upcoming presidential election. The 2020 election’s margin within Michigan was only about 156,000 voters, which means that crypto voters could well swing the electoral outcomes in 2024.
Local startup founders, university blockchain clubs, former State Representative Ryan Berman (R) and operatives of the Stand With Crypto Alliance took the stage for the third stop on the battleground state roadshow to communicate a simple message: Digital asset owners and entrepreneurs have leverage, and it’s time to make their political voices heard.
The last few years have seen the US Securities and Exchange Commission’s (SEC) inconsistent regulatory actions have a chilling effect on the industry. Adam Zientarski, co-founder of Detroit Ledger Technologies, remarked that he would like to see that change so that “startups can actually be focused on growth and not on moving the company to another country”. On behalf of entrepreneurs in the state, he simply asks regulators to “let them build.”
In an interview with Bitcoin Magazine, former Michigan State representative and Attorney General candidate Ryan Berman echoed similar thoughts on the role of regulation.
“You can’t predict what is going to happen in this technology space, but we want to make sure people can innovate and have the tools necessary without government blocking them,” Berrman said. “Detroit has been on a rebound over the last couple of decades. It would be beneficial and put Michigan on the map to say ‘Hey, we want to welcome these types of companies, we want innovation.’”
Berrman went on to emphasize the economic importance of fostering innovation in the state:
“Here, at this event, we’ve heard from these entrepreneurs from the University of Michigan, [which] has half of their student body from out of state. The other half is in-state kids from our big schools – currently, our students leave the state looking for jobs. What can we do to keep our students here? Technology is at the forefront.
Crypto Education: Not Just For Elected Officials
Technological innovation took the driver’s seat during the America Loves Crypto’s stop in The Motor City, and what stuck out was the cultural interest in Bitcoin and crypto co-mingled with the pride many Detroiters, in particular college students, have for their state of residence. President of the University of Michigan Blockchain Club Evan Solomon received raucous applause from the crowd when shouting out his alma mater.
College students and educational institutions, a particular point of pride for Michigan, seem to be paying strong attention to Bitcoin and crypto during this election season. Speaking with Bitcoin Magazine, Solomon proudly shared that his on-campus club has received support from the prestigious Ross School of Business to host an event with 25 visiting organizations in attendance.
Yet, Solomon also remarked that clear regulation is “the single most important thing” when it comes to fostering talent and strengthening the industry in the state. When students consider what careers or companies to pursue post-college, the stigma of over-regulation is a major factor. But the tides are turning and Solmon is optimistic following a 2023 meeting with U.S. Senator Gary Peters (D), saying: “I thought the reception was great, they wanted to hear us out, and they wanted to hear about the applications.”
Code And Law: Constitutional Battles for Developers
Bitcoin and crypto are in the State of Michigan not just a matter of revenue and economic development, but of important constitutional considerations for more than 940,000 Michigan crypto owners.
Berman, who has a background in law, explained that overlapping First, Second and Fourth Amendment considerations have informed his perspective on crypto. Specifically, he argued that 3D printing files for creating firearms are as much a Second Amendment constitutional right as they are issues of free speech and privacy, and he sees overlap with cryptocurrency in that regard now that developers of open source privacy tools are also being prosecuted.
“Freedom of speech is what our Founding Fathers were all about. Publishing a manual can be bad if somebody uses it for a bad purpose, but [in the case of 3D-printed guns] there’s plenty of legitimate purposes as well. But even if there aren’t any, it doesn’t matter what the purpose is, it’s all about freedom, it’s all about the First Amendment. I’m totally an advocate for not only the Second and First Amendments, but the Fourth Amendment in particular when you’re talking about encrypted communications.”
America Loves Crypto continues its road show this week and the following in Milwaukee, Philadelphia and Washington D.C. Attendees can RSVP for these free events where they will be able to register to vote while connecting with like-minded folks ahead of election day this November.
The Motor City and State of Michigan see opportunity in creating a business-friendly environment for the Bitcoin and crypto industry, welcoming the Stand With Crypto Alliance.
Crypto News
Bitcoin Surges to $60,000 as Markets Brace for Potential Fed Rate Cut
Bitcoin has climbed back to $60,000, fueled by anticipation of a Federal Reserve interest rate cut expected next week. Bitcoin’s rally comes as markets prepare for the possibility of a 25-50 basis point rate reduction, a move that many believe could further boost BTC and risk-on investments.
BREAKING: $60,000 #Bitcoin 🚀 pic.twitter.com/pualhxdQOU
— Bitcoin Magazine (@BitcoinMagazine) September 13, 2024
Earlier this summer, Federal Reserve Chair Jerome Powell hinted that a rate cut could come as early as September. Speaking on June 12th, Powell noted that the central bank would consider lowering rates once they were confident inflation was moving back toward their 2% target. This week’s announcement that U.S. inflation has dropped to 2.5%, lower than expectations, has potentially paved the way for such a move.
JUST IN: 🇺🇸 Fed Chair Powell says an interest rate cut could come as soon as September 👀 pic.twitter.com/RuIFqVZqSC
— Bitcoin Magazine (@BitcoinMagazine) July 31, 2024
The Federal Reserve announce its decision this coming Wednesday, September 18, at the next scheduled Federal Open Market Committee (FOMC) meeting. A rate cut could provide additional momentum for Bitcoin, which has already risen more than 125% over the last year.
Just yesterday, the European Central Bank cut its key interest rate by 0.25 percentage points, following the Bank of Canada’s decision to also reduce its policy rate by 25 basis points last week.
Bitcoin touches $60,000 ahead of a potential interest rate cut by the Federal Reserve, signaling market optimism amid falling reported inflation data.
Crypto News
Bitcoin Price Action: What to Expect Next
Bitcoin’s recent price movements have caused concern among investors about what might come next. However, by looking at key indicators such as the 200-week moving average, Pi Cycle Top Indicator, and the Golden Ratio Multiplier, we can gain insights into potential support and resistance levels for Bitcoin.
Leaning Bearish?
In recent weeks, Bitcoin’s price has fluctuated, dipping as low as $53,000 before stabilizing in the middle of our newly formed $50,000 to $60,000 range. If this bearish price action is to continue and price breaks to lower lows the 200-week moving average heatmap (blue line), a historically critical support level, is currently close to $39,000 but fast approaching $40,000 (white line). This round psychological level also aligns with the Bitcoin Investor Tool (green line), which has also converged with the 200-week moving average, could serve as potential downside targets.
Figure 1: Converging levels of support at $40,000 if bearish price action continues.
Nearby Targets
Above current price there are several important levels closer to the current price that investors need to keep an eye on. The Pi Cycle Top Indicator (upper orange line) suggests a crucial resistance level around $62,000, based on the 111-day moving average. The Golden Ratio Multiplier (lower orange line) indicates that the 350-day moving average, currently around $53,000, has been a solid level of support during this market cycle, especially as this is close to the technical $52,000 support and significant psychological support of $50,000.
Figure 2: Nearby support between $53,000 and $50,000, with immediate resistance between $60,000 and $62,000.
More Chop?
In the short term, Bitcoin could very well continue ranging between the low $50,000 region and the $60,000 resistance, similar to the range we had formed between $70,000 and $60,000 that led to fairly stagnant price action for a majority of 2024. Despite recent downturns, Bitcoin’s long-term outlook is still promising. In the past, Bitcoin has experienced similar periods of fluctuating prices before eventually reaching new highs. However, this process can take some time, potentially weeks or even months, before a sustainable trend reversal occurs following periods of low volatility.
Figure 3: Monthly volatility is rapidly decreasing, potentially as BTC finds a new range between $50,000 and $60,000. View Live Chart 🔍
Conclusion
For long-term investors, it’s important to remain calm and not be swayed by day-to-day price changes. Over-trading often leads to poor decisions and losses, and the key is to stick to a strategy, whether it involves accumulating at support levels or taking profits at resistance.
Bitcoin’s recent price action has not been ideal, but with some simple technical analysis and a clear understanding of support and resistance levels, investors can prepare and react rather than over overreact to natural market fluctuations.
For a more in-depth look into this topic, check out our recent YouTube video here: Bitcoin Price Action: What to Expect Next
Bitcoin’s Path Forward: Insights into Price Targets, Support, and Resistance Zones
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